Creating a connected online consumer experience helps property managers capture valuable consumers in the apartment research phase, resulting in more apartment tour conversions and ultimately more renters. As digital marketing becomes more efficient, apartment companies and leasing agencies need to take a moment and ask what their website can… Read More
Shoppers prefer to do most of their research online for big purchases, before ever stepping into a showroom or leasing office to talk to a salesperson. Give consumers all the tools and information they seek online to build their trust. The sheer amount of information available online makes it very… Read More
It’s pretty common to hear people blaming the millennial generation for “killing off” various industries. Throughout every decade, there’s always been a younger generation that has encountered some sort of criticism. After all, younger generations (regardless of decade) have grown up surrounded by newer forms of technology that make their… Read More
Deciding on the perfect apartment isn’t always an easy task and not something that most people take lightly. If apartment shoppers do not feel confident that your apartment community will be able to check off all the boxes on their new home wish list, it’s likely they will move on… Read More
Considering your digital strategy for your multifamily property and how to maximize its potential isn’t as simple as updating your Facebook page or publishing a new blog. Creating a strategy should be a diligent process that requires you to review your budget, competition and available resources. With a wide range… Read More
Most apartment shoppers online begin their journey on your property website. So how do you capitalize on this controlled environment and move more leads closer to signing a lease? You do so by understanding your sales funnel, what works best on your site and converting online interest into tangible sales. Read More
Is there anything worse than having to find a new apartment? Many renters will stay in places they don’t love just to avoid the massive change that comes with moving. This means that any multifamily property’s website needs to act as a top leasing agent and support a… Read More
There’s a difference… Do you know what it is? What makes lifecycle marketing automation different from marketing automation? Are there any determining factors that make one a better candidate than the other? Can lifecycle marketing work for B2C companies? More specifically, can they work for your automotive dealership? Organizations of all sizes ask these questions to determine how to appropriately use this within their business models. So here it is, the truth about lifecycle marketing automation. Read More
Managing customer relationships. Tracking opportunities. Repeat and referral business. Sound familiar? These are just a few of the benefits a CRM system brings to a dealership. While these are important to salespeople and managers alike, they miss the mark when it comes to the front end of the customer relationship – when they are in the lead stage. CRM is a great solution for lead tracking, but it does little to convert leads into customers. To do this, dealers need to come up with effective outreach strategies for converting them into a paying customer. Read More
