Most apartment shoppers online begin their journey on your property website. So how do you capitalize on this controlled environment and move more leads closer to signing a lease? You do so by understanding your sales funnel, what works best on your site and converting online interest into tangible sales. Read More
Is there anything worse than having to find a new apartment? Many renters will stay in places they don’t love just to avoid the massive change that comes with moving. This means that any multifamily property’s website needs to act as a top leasing agent and support a… Read More
There’s a difference… Do you know what it is? What makes lifecycle marketing automation different from marketing automation? Are there any determining factors that make one a better candidate than the other? Can lifecycle marketing work for B2C companies? More specifically, can they work for your automotive dealership? Organizations of all sizes ask these questions to determine how to appropriately use this within their business models. So here it is, the truth about lifecycle marketing automation. Read More
Managing customer relationships. Tracking opportunities. Repeat and referral business. Sound familiar? These are just a few of the benefits a CRM system brings to a dealership. While these are important to salespeople and managers alike, they miss the mark when it comes to the front end of the customer relationship – when they are in the lead stage. CRM is a great solution for lead tracking, but it does little to convert leads into customers. To do this, dealers need to come up with effective outreach strategies for converting them into a paying customer. Read More
PERQ allows your brand the amazing opportunity to collect a copious amount of lead information from consumers who visit your store or interact with your brand via their online experience. While e-mail addresses and phone numbers are, no doubt, necessary pieces of information, they don’t tell you a whole lot about a consumer’s purchasing intentions. Ideally, you want as much information as humanly possible, so that you’re able to better cater to consumer needs. In order to do this, brands using PERQ need to embrace the power of the platform’s buyer profiles. Here are some of the benefits your brand can reap from maximizing their full potential: Read More
Like we mentioned recently, interactive content is quickly become a core aspect of many brand’s marketing strategies — and for very good reason! Just like the name signifies, interactive content is, well…. Interactive! The variety of types of interactive content allow consumers to directly engage with your brand in ways… Read More
Over the past few weeks, you’ve heard us talk in-depth about what multi-channel promotions are and how to run them. However, you might still be curious about the astonishing benefits multi-channel promotions can provide to your dealership. Given the number of brands, big and small, leveraging multi-channel, it’s safe to… Read More
One of the most important attributes of a proper multi-channel campaign is the presence of cohesive messaging. By presenting the same imagery and messaging across multiple channels, your brand will consistently remain top-of-mind to consumers. Essentially, cohesive messaging allows your brand to permeate a consumer’s decision-making. Cohesive messaging can help… Read More
A few months ago, PERQ’s own Russ Chandler wrote an article about how to launch and run your first multi-channel promotion; which covered: targeting the right people, crafting the right message and, of course, changing aspects of your targeting and messaging to ensure you saw a sweet return on your… Read More
