Multifamily PMCs have access to more housing data today than ever before. Capture in-depth information from website visitors to get a better idea of what prospective renters in your market really want. Interactive tools deliver smart apartment data about each person who engages with them. Every click tells a company… Read More
Incorporate targeted special offers and promotions on your company’s website to increase sales and traffic. The key is knowing your audience and what deals matter most to them. Online incentives motivate consumers to shop at one store over another because of the perceived value. Our human brains love a good… Read More
One thing I’ve found quite eye opening over the last few months is that a lot of retailers (across numerous verticals) believe customers who are on their website are “ready to buy now.” The bold reality is that 50% of customers AREN’T. In fact,… Read More
Understand the pain points of your online shoppers when making complex and expensive buying decisions, deliver the information they seek online with an engaging website that guides them down the sales funnel, and know what they searched for when they’re ready to come in and close the sale. Buying or… Read More
Creating a connected online consumer experience helps property managers capture valuable consumers in the apartment research phase, resulting in more apartment tour conversions and ultimately more renters. As digital marketing becomes more efficient, apartment companies and leasing agencies need to take a moment and ask what their website can… Read More
Shoppers prefer to do most of their research online for big purchases, before ever stepping into a showroom or leasing office to talk to a salesperson. Give consumers all the tools and information they seek online to build their trust. The sheer amount of information available online makes it very… Read More
It’s pretty common to hear people blaming the millennial generation for “killing off” various industries. Throughout every decade, there’s always been a younger generation that has encountered some sort of criticism. After all, younger generations (regardless of decade) have grown up surrounded by newer forms of technology that make their… Read More
Deciding on the perfect apartment isn’t always an easy task and not something that most people take lightly. If apartment shoppers do not feel confident that your apartment community will be able to check off all the boxes on their new home wish list, it’s likely they will move on… Read More
Considering your digital strategy for your multifamily property and how to maximize its potential isn’t as simple as updating your Facebook page or publishing a new blog. Creating a strategy should be a diligent process that requires you to review your budget, competition and available resources. With a wide range… Read More
