Similar to your smartphone app that delivers detailed driving directions, retailers can guide consumers on their buying journey with a lead management plan that personalizes the online shopping experience and helps consumers avoid detours. For many consumers, the online interactions they experience matter as much as the final destination. Instead… Read More
Even as advancements in technology and digital marketing transform the way retail companies track and follow up on leads, the basic elements of lead nurturing stay the same. The fundamentals of good lead nurturing advice stand the test of time and apply across a number of consumer industries. Whether you’re… Read More
By evaluating every lead source, you can gather new insights into a renter’s path, from their actions online to visiting your property. With more accurate data from multi-touch lead attribution, you’ll have a better understanding of how a renter researches apartments and condos, so your multifamily properties can make… Read More
Artificial intelligence on a multifamily, auto or home furnishings industry website remembers every online shopper, what they searched for, and when they plan to buy. Better understanding AI will help you give today’s consumers what they demand: A more personalized, guided experience that simplifies their online research journey before making… Read More
Barrett & Stokely Results Barrett & Stokely Engage More Website Visitors with PERQ Barrett & Stokely, a third-party multifamily property management company based in Indianapolis, currently manages over 13,000 multifamily properties in nine states. With more than 40 years of apartment management experience, Barrett & Stokely has earned… Read More
Multifamily PMCs have access to more housing data today than ever before. Capture in-depth information from website visitors to get a better idea of what prospective renters in your market really want. Interactive tools deliver smart apartment data about each person who engages with them. Every click tells a company… Read More
Incorporate targeted special offers and promotions on your company’s website to increase sales and traffic. The key is knowing your audience and what deals matter most to them. Online incentives motivate consumers to shop at one store over another because of the perceived value. Our human brains love a good… Read More
One thing I’ve found quite eye opening over the last few months is that a lot of retailers (across numerous verticals) believe customers who are on their website are “ready to buy now.” The bold reality is that 50% of customers AREN’T. In fact,… Read More
Understand the pain points of your online shoppers when making complex and expensive buying decisions, deliver the information they seek online with an engaging website that guides them down the sales funnel, and know what they searched for when they’re ready to come in and close the sale. Buying or… Read More
