While it’s a common belief in the multifamily industry that property websites don’t directly drive leads, many property management companies have transformed their websites into their number one apartment leasing tool by adding AI technology and marketing automation to the online mix. “We consider the property website as a primary… Read More
Leasing consultants face busy days full of contacting interested prospects, scheduling and giving property tours, answering questions from potential renters, as well as assisting current residents. Their diverse job roles often include marketing, customer service and sales. Property managers who oversee local leasing offices for a multifamily property group spend… Read More
Leasing consultants at The Bainbridge Companies spend much of each workday painstakingly typing out original emails to prospects, just as the majority of leasing offices do despite quantum leaps in the quality and cost of email automation technology. “The only email that’s automated is our ‘out of office’ notifications,” says… Read More
You can’t prove what you can’t measure. Many retailers lack an integrated system to track, analyze and engage online shoppers on a meaningful level — let alone attach real revenue dollars to digital advertising. “One of the challenges the furniture industry faces is tracking online marketing to in-store sales,” says… Read More
Data should drive your company’s digital marketing decisions, and we’re not simply talking clicks, impressions and visitors. Online traffic doesn’t measure sales performance of digital advertising, or give any information about the people engaging with the content or whether they purchased or leased. It’s only one piece of the marketing… Read More
Multifamily AI is the use of artificial intelligence (AI) in the multifamily real estate industry. These tools help automate routine tasks like tenant screening, rent collection, maintenance requests, and property management. The goal is to make daily operations more efficient, reduce costs, and create a better experience for both property… Read More
For multifamily property managers, an online scheduling tool is one of the most powerful calls to action possible. It’s convenient for consumers, productive for leasing offices, and it guides an online shopper to the next step in the research process, thus, bringing them closer to signing a lease. PERQ’s Schedule… Read More
Interactive website technology captures detailed lead data on each person who engages with it and entices online shoppers to submit contact information. Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what consumers want in their market. Read More
Ever tried to bathe a big dog in an apartment bathtub or corral a squirrel-chasing pup in an unsecured outdoor area in your apartment community? If so, you know the struggle is real. With more renters owning pets, multifamily companies are building pet-friendly rental properties to make their residents’ lives… Read More
