To optimize the success of PPC advertising at each multifamily property in the Fore Property portfolio, Caroline Gould, V.P. of Marketing & Branding, starts with the data. Gould logs into Google Analytics daily to run reports, so she can closely monitor the performance of active PPC ad campaigns and the… Read More
Every website automatically generates online data reporting in Google Analytics, whether you’re a paid Google advertiser or your multifamily property allocates $0 in its marketing budget for the search engine behemoth. It’s a free data analytics tool that, in our experience, is commonly underutilized or never used at all —… Read More
Many PMCs follow established processes for managing leads, but in today’s dynamic landscape, it’s crucial to reassess and adapt. The events of the last few years made us witness significant shifts in consumer behavior and the “digital” trend hasn’t stopped growing. The influx of young renters and digitally savvy buyers… Read More
Equipped with your strategy, benchmarks, goals and budget for 2020, you are ready to invest in multifamily digital marketing resources to help your property management company succeed in the year ahead. A brief search of online options may result in feeling overwhelmed and asking yourself: “How will I know what… Read More
Building any kind of relationship, personal or professional, takes time and effort. With the vast majority of consumers starting their research online before investing in a big-ticket purchase, it’s more important than ever to find new ways to start building that trust and commitment to your brand from the moment… Read More
The S.M.A.R.T. acronym first surfaced nearly 40 years ago and caught on as an efficient and intelligent method for setting business goals. For companies to successfully achieve those goals, they first needed to define them in ways that are Specific, Measurable, Achievable, Relevant and Timely. Over… Read More
Redwood Uses Marketing Intelligence to Maximize Digital Investments Redwood Residential maximizes the data it receives through marketing intelligence to make smarter marketing decisions for its multifamily properties. They see what’s converting in real time on their website, learn valuable consumer insights to gain a better understanding of what rental prospects… Read More
By Amber Fugedi
• Multifamily Market Insights, Success Stories
Every market varies slightly when it comes to the type of renter seeking an apartment, how much they’re willing to pay, and what amenities mean the most to them. How well do you know the prospective renters for each multifamily property you manage or oversee at a regional level? Properties… Read More
In the opening scenes of The Wizard of Oz, Dorothy runs away from her Kansas home and promptly encounters Professor Marvel, a seedy, itinerant con artist whose tacky traveling wagon advertises him as “Acclaimed by The Crown Heads of Europe,” and offers his services to “Read Your Past, Present, and… Read More
