7 Auto Dealership Marketing Tips to Help You Win Over Smarter Buyers

7 Auto Dealership Marketing Tips to Help You Win Over Smarter Buyers

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Winning over today’s consumers is no easy task for auto dealerships. Marketing and sales strategies that worked for you five years ago won’t get you far today, as many people in the industry are discovering the hard way.

 

For some sales reps, it can be downright stressful, as one consumer recently shared in a Reddit post: “I had a car salesman start crying on me when I told him I was still looking and not going to buy the car that day. He excused himself, went to see his manager, came back, and cried some more. He said he thought we connected and was sure I was going to buy the car.”

 

OK, has it really come to this? It doesn’t have to be that traumatic.

 

Auto dealerships that are adapting to consumers’ changing shopping habits are the ones that are winning. Take a look at our top 7 auto dealership marketing tips for winning over prospective buyers.

 

7 great auto dealership marketing tips:[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670079320{padding-bottom: 25px !important;}”]

1. Carefully Monitor your Website

[/vc_column_text][vc_column_text]Your website is the No. 1 destination for about 90 percent of the people who eventually end up at your dealership.

 

A significant number will be in search of used cars. That’s why it’s essential that one of your No. 1 marketing plans should be a strategy for keeping your site consistently updated with the vehicles on your lot.

 

Your website is the No. 1 destination for about 90 percent of the people who eventually end up at your dealership.

 

Make it comprehensive — including as much information as possible upfront about mileage, CARFAX history, and other details.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670098924{padding-bottom: 25px !important;}”]

2. Make a Visit to your Website Memorable

[/vc_column_text][vc_column_text]Back to the website. It’s that important. You’ve heard it before from numerous sources: Car buyers are spending 8 to 12 hours researching online before they head to a dealership or a private seller to make a purchase.

 

You should strive to grab as much of that time as possible. The longer a prospective car buyer spends on your site — gathering the information they need, the more likely they will think of you when it’s time to finalize the purchase.

 

That means engaging prospective buyers with valuable content — including financing options, trade-in appraisals, and interactive forms that are entertaining and informative.

 

Be critical in your appraisal of your website: Is there any compelling reason why a person would give you their personal contact information? If not, consider an upgrade.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670119263{padding-bottom: 25px !important;}”]

3. Implement Targeted Advertising

[/vc_column_text][vc_column_text]According to Google, six out of every 10 people who are shopping for cars have yet to decide which car they want to purchase. As previously noted, those searches span numerous hours. Use targeted advertising using consumer data — keeping your site in front of them as they navigate various sites for information.

 

Make sure the ads are designed around their interests, whether it’s a luxury vehicle, a family van, an SUV or a sports car. Being positioned in the right place when they’re close to making a decision could be a key factor in them showing up at your dealership.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670320149{padding-bottom: 25px !important;}”]

4. Invest in Video

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Driving is an experience. Purchasing a new vehicle takes it a step further as an exciting experience. Tap into that excitement with videos that further engage your buyers — whether they’re in the market for a new vehicle or a used vehicle.

 

According to a recent study, consumers are steadily spending more time consuming videos online, especially younger users who spend an average of 1,504 minutes consuming content on videos each month.

 

Videos, from car manufacturer videos to financing tutorials, can give your dealership an edge in the industry. Also, don’t forget that vehicles can seem more realistic with the benefit of video instead of still photography.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670146174{padding-bottom: 25px !important;}”]

5. Optimize for Mobile

[/vc_column_text][vc_column_text]According to Search Engine Land, consumers are now conducting nearly 60% of their searches on mobile devices. It’s essential that all aspects of your online experience should be highly optimized for mobile.

 

It’s worth noting that some car buyers — 14% percent — used a mobile device only when researching, according to IHS Automotive.

 

With so many components of the car buying experience involving calculators and detailed financing options, it’s important that you test these to ensure that consumers will be able to easily navigate them on your website.[/vc_column_text][/vc_column][/vc_row]

How to Sell More Cars with Multichannel Marketing

How to Sell More Cars with Multichannel Marketing

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Listen to any marketer and chances are they will have differing advice about how to stay relevant in the automotive sales industry. Some may opt for direct mail marketing over email marketing to sell more cars. Others will tell you to focus all your efforts on internet marketing.

With consumers increasingly turning to their smartphones, tablets and laptops to research buying decisions, it’s hard not to be convinced that the latter would be more accurate.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” full_screen_section_height=”no” background_image=”28348″ section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1523275840399{padding-right: 25px !important;padding-left: 25px !important;}”]

HOW TO SELL MORE CARS WITH MULTICHANNEL MARKETING

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Yet, studies show that you need to focus on multichannel marketing — targeting consumers wherever their attention turns to at any given time. That means investing in a strong digital experience on your website along with a marketing campaign that includes a mix of direct mail, email and social media.

 

So you want to learn how to sell more cars using multichannel? Here are the top multichannel trends that can help guide your dealership’s marketing in the right direction.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523275932059{padding-bottom: 25px !important;}”]

Direct Mail is Not Dead

[/vc_column_text][vc_column_text]According to a recent study by Epsilon, nearly 80 percent of Americans check the mail that comes to their physical mailbox as soon as they pull it out.

 

And statistics by the U.S. Postal Service revealed that people check their mail every single day. With a well-designed direct mail piece, there’s a good chance you can get consumers’ attention.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523276376434{padding-bottom: 25px !important;}”]

Email Remains Strong

[/vc_column_text][vc_column_text]Boasting one of the strongest ROI, email should be a central component of any automotive marketing campaign. According to Experian, a company can expect to get a $44.25 average return on their investment for every $1 spent. But here’s where today’s email marketing campaigns are different than those in the past.

 

With marketing automation that’s designed to tailor messages to the material consumers are most interested in, you can shed the reputation of spamming consumers with emails. You’re giving them what they want.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523276437861{padding-bottom: 25px !important;}”]

Millenials are the Largest Generation

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According to Pew Research, this is the group that you need to target as this generation just surpassed the baby boomer generation in size — and they’re of driving age.

 

how to sell more cars - image 2And contrary to some recent studies, they are increasingly in the market for a vehicle. With the economy improving, millennials are now buying cars in increasingly large numbers — but just had a late start, according to a report in Business Insider.

 

The report showed that millennials bought 4 million cars and trucks, just behind those purchased by baby boomers. That means they accounted for 28 percent of vehicles purchased, according to J.D. Power’s Power Information Network. With that pace, understanding how to market to this group is critical in the coming years — with more attention being paid to social media.

 

These trends also speak to the need to diversify your marketing efforts — with a heavy emphasis on the digital experience to account for the changes in the way that people browse online before purchasing. That includes taking into account browsing on mobile devices.

 

The key to pull all these components together is automation through a strong CRM (customer relationship management platform) and integrations that deliver a highly customized experience for your prospect.[/vc_column_text][/vc_column][/vc_row]

3 Tips on How to Generate Leads for Sales at Your Dealership

3 Tips on How to Generate Leads for Sales at Your Dealership

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]

Looking for more strategies on how to generate leads for sales at your dealership? A handful of strategies can help you do that — but one thing to note is that some of those strategies don’t work overnight. Some of the most effective strategies out there have more of a long-term impact.

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” full_screen_section_height=”no” background_image=”28348″ section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1522952549622{padding-right: 25px !important;padding-left: 25px !important;}”]

3 TIPS ON HOW TO GENERATE LEADS FOR SALES AT YOUR DEALERSHIP

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]To lay the groundwork for better leads, focus first on raising awareness of your dealership. Following are some tips that may help with your lead generation strategy.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1522952626023{padding-bottom: 25px !important;}”]

1. Become a Resource

[/vc_column_text][vc_column_text]J.D. Power reported in 2015 that 83 percent of new car buyers visit at least one car dealership website, as they research types of cars. If shoppers land on your website, you may be able to instill confidence in your dealership by offering the kind of useful content they’re searching for.

 

Write blog posts about topics that matter to car buyers, such as fuel economy, crash test ratings and insurance costs. Include a chat client, so that shoppers have an opportunity to ask you questions online and engage further with your dealership.

 

Just make sure you ask for an email address. Even if a consumer is in the beginning stages of a car-buying journey, your helpfulness may inspire them to return to your dealership when it’s time to buy a car.

 

If you have the resources, consider offering an email blog digest or newsletter that consumers can sign up for. When you can track the kind of content people are reading and sharing, you’ll have a better idea of how to market to them.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1522952744260{padding-bottom: 25px !important;}”]

2. Encourage Referrals

[/vc_column_text][vc_column_text]Turn your existing customers into brand ambassadors with a simple referral program. You could consider offering a free oil change for customers who refer a friend that visits your car lot, or some other type of perk for customers who share your blog content on social media.

 

Ask your satisfied customers to write reviews on websites like Yelp and Google+. According to Edmunds, 90 percent of car buyers say positive dealership reviews influence their purchasing decisions.[/vc_column_text][/vc_column][/vc_row]

Press Release: Decluttering Dealership Websites Increases Profit, Data Collection and Click-throughs

New data reveals key tips to clean up websites leading to 42% increase in CTRs, 15% profit lift, and a 5-fold increase in lead data.

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Indianapolis, IN – March 13, 2017 – Decluttering dealership websites and focusing on targeted messaging and “personalized” Calls to Action (CTA) can significantly increase click-through rates, lead data collection, and, ultimately, dealership profits, according to consumer website data[1] analyzed by PERQ.

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