It’s time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling “made-for-me” buying experiences. By and large, that investment was rewarded with sharp increases in conversions, consumer spend and retention. Consumers, in turn, have grown used… Read More
The what and the why Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual. Just like you may tailor a gift for a friend, companies can tailor digital experiences or communications based on information they learn about their prospects. Read More
Businesses create personas to place the consumer at the center of decision-making. Customer personas work when designing products and services, yet do they still serve a purpose in marketing and sales? Marketing, the process of identifying, anticipating, and satisfying customers’ needs and wants… Read More
[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text] It’s happened to all of us. You find the perfect quote or video online. You read or watch it several times. You connect with it and feel that it describes how you feel perfectly. Then you decide to… Read More
Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done.
You are probably using many forms of marketing that do a great job at increasing your brand recognition, but what if they’re not driving as much online or in-store traffic as you would like? At PERQ, we’ve found that nothing boosts consumer engagement quite like including contests and games in your marketing strategy. Read More