From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Artificial intelligence is no longer a distant possibility for multifamily. It’s here, it’s real, and it’s already changing how teams work, market, and support their residents. If you’ve watched the impact of AI on the property management industry, it can feel daunting. Some say AI will take over the entire… Read More
One day, your apartment listing is near the top of Google’s search results page. The next day, it drops, and you’re not sure why. It’s all part of search engine optimization (SEO). SEO is how you help your listing appear when people search for rentals online. It’s the work you… Read More
Multifamily marketers are drowning in data but starving for clarity. Reports live in different tools. Metrics don’t always agree. Even when the numbers are there, it’s hard to know what to do next. If you’ve ever looked at a dashboard and wondered about your next step, you’re not alone. This… Read More
Artificial intelligence (AI) has been making waves in various industries — multifamily property management and real estate industries are no exception. With AI property management technology, property managers can automate and streamline various tasks, improving the leasing journey from lead generation and prospect nurturing through to tenant retention efforts. Read More
The Challenge The subject of this story is a property management company (PMC) with 100 properties currently under management across the United States. With explosive growth of 30% expected over the next year, the PMC team was taking a serious look at how they can offer better online experiences to… Read More
As the multifamily market evolves and becomes more competitive, PMCs are putting pressure on the business expenses that roll up to NOI, and this affects marketers directly. Whether occupancy is high or not for a particular community, marketers are being pressured to reduce marketing costs because it helps the profitability… Read More
Picture a typical day in a typical leasing office: You have your typical leasing agent daily checklist — leads to look through in a crowded CRM, tours to give, residents who need support, and a steady flow of routine inquiries — some from promising prospects, others from people kicking the… Read More
Unified Residential, like most multifamily companies, saw a dramatic increase in online leads while having limited onsite team members because of the pandemic. Dalia Kalgreen, Director of Marketing, knew she needed to find a solution that would increase their operational efficiency while still maintaining a personalized, high-touch experience for prospects. Read More
It’s all anyone can talk about in multifamily these days. There are a few different artificial intelligence (AI) solutions available in multifamily, but many promise things that are too good to be true. Multifamily property management companies (PMCs) are always looking at which technology solutions they want to invest in… Read More
Andy Medley
CRO & Co-Founder
Get the tips and benchmarks you need to master multifamily marketing.
Subscribe to Blog