20 Creative Ways to Follow Up With Leads

20 Creative Ways to Follow Up With Leads

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Most businesses adhere to an established process for how they handle leads. Just because that’s the way you’ve always done it, doesn’t mean it’s the best way. You can get creative with lead follow-up ideas to convert more sales.

 

In our experience, it’s best to approach lead generation and follow-up through experimentation and observation. Not every customer will react the same to a single effort or follow-up approach. Lead follow-up and conversions depend on where the customer is at in their buying journey and their personal communication preferences.

 

It’s time to remove the guesswork and apply these 20 creative techniques to lead follow-up.

 

1. Turn Your Company’s Website into Your Top Marketing Channel

 

To increase the number of online leads you turn into sales, your business must first gain trust. Welcome visitors to your site in a new way by letting them know you want to personalize their shopping experience. Let them know that by providing their name and email, they can also enter to win a giveaway. Once they give you their information, your website can remember that visitor and guide them in their shopping journey, asking them what they want to shop for or look at next, while directing them to the exact website page they need to go.

 

“With the right technology, we capture information that the client may not be as comfortable walking in our store and giving,” says Jon Greenbaum, Advertising Manager at Greenbaum Home Furnishings. “[We] learn about the customer without the process feeling intimidating or like an interrogation.”

 

2. Continue to Create Compelling Next Steps for the Customer

 

With AI software, you’re able to create custom and personalized interactions for the customer based on their online behavior. Is your customer looking at a wide variety of options? AI technology can offer an assessment or interactive quiz to help them narrow down choices. If the same consumer returns multiple times to view the same information, provide a way for them to schedule an appointment while they’re still online or offer them the ability to pre-qualify or fill out an application.

 

3. Offer Auxiliary Tools for Added Value

 

Purchasing a high-ticket item usually involves more than just finding the right product for the right price. Other factors impact that decision, so add value wherever possible. If you’re a home furnishings retailer, offer an online style assessment or a free consultation with a designer. Multifamily properties can provide online tools such as a rent calculator to give them an idea of total costs, including utilities, and a community-fit assessment so they can see upfront if the area has what they’re looking for without having to visit.

 

4. Engage Leads with Video

 

Draw the customer in with a customized video on your website or in follow-up emails. From a tour of the furniture showroom floor or the latest floor plan in multifamily, video increases traffic and interest.

 

“Prospective residents or shoppers can gather information online, engage with a video tour, and, for a growing number of consumers, that’s enough to make them convert or sign a lease. Video is the way to do that,” says Matt Weirich, Co-Founder and Chief Executive Officer of Realync, a video-leasing platform company that partners with PERQ so customized tour videos can be embedded on the AI-powered website platform on multifamily property websites.

 

5. Offer Promotions Specific to the Customer

 

Build in special offers on your company’s website or in follow-up emails, but be sure those promotions are geared toward products the person is looking to buy.

 

“Being able to provide personalized promotions is really valuable,” says Doug Stump, Vice President of Sales at PERQ. “When people are doing research online, they naturally look at the local market and try to decide which store will offer the most value for me, versus driving somewhere farther away or paying for shipping.”

 

The ultimate goal is to entice a visitor and make her walk through your doors and say, ‘Hey, I have this offer I received on your website.”

 

6. Live Chat or Other Two-Way Communication Options

 

Set up website tools that allow a consumer to enter a two-way conversation online, such as a live chat tool that allows for immediate follow-up from your staff. Utilizing a chat-to-text feature, whether powered by AI technology or a salesperson, provides consumers with an opportunity to ask specific questions or request more information in real-time. Be aware, any direct communication tool only performs as great as the salesperson behind it.

 

7. Approach Consumers Based on When They’re Ready to Buy or Sign a Contract

 

Not all people who visit your business website are ready to buy or sign a contract. How they interact with your website provides insight into where they are in the shopping journey. Follow up appropriately to match the type of information they are seeking, wherever they are in the buying process.

 

“Customers who are higher up in the funnel — or in the awareness stage — are more responsive to selection, while customers who have sought out specific products respond best to messages about fulfillment, delivery and product guarantees,” says Justin Bowen, Web Content Manager at The Great American Home Store.

 

8. Provide Product Previews and Personalize the Shopping Experience

 

Use all of the data your website collects about your potential customers to match new products to their preferences. Add a personal touch by offering customized sneak previews to loyal customers, and offer up similar products or other items they may like based on past shopping behavior.

 

9. Respond Quickly While Consumer is Still Engaged

 

Respond quickly to leads who are in the market to buy or rent now to increase your chances of catching the consumer while they’re still engaged. Immediately connecting with a qualified customer who is already on your site and engaged, decreases the chances they’ll go to a competitor’s website.

 

10. Create a VIP Experience for Consumers

 

Allow customers to schedule a VIP appointment via your website from preselected times. Strategically schedule those appointment openings during your sales team’s downtime or the least-busy hours to maximize productivity. Even if the customer doesn’t schedule a consultation while online, you still have a meaningful opportunity to reach out to that consumer and offer a VIP appointment to entice them to re-engage.[/vc_column_text][vc_empty_space][vc_single_image image=”29445″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space][vc_column_text]

11. Offer Easy Ways to Schedule Services

 

Include scheduling tools on your website so potential customers can easily sign up for a free design consultation, schedule a test drive, or arrange a tour of your apartment community. The less time they spend talking to a salesperson, the more likely consumers are to schedule a service.

 

Getting them to visit in person is more than half the battle to convert online leads. Let them make the first move, and conveniently do so on their own time. Talk about instant gratification.

 

12. Build a Customer Database for More Efficient Lead Follow-Up

 

Keep a database of all potential customers and track where they’re at in the sales funnel. Even better, utilize a database that helps you score and prioritize leads based on their level of interest. Forward highly qualified “hot leads” to your salespeople to keep the volume manageable, and lean on less-urgent leads when the business goes through slow periods.

 

For leads high up in the sales funnel, set up your customer management database to engage those consumers and keep your brand top of mind through an email drip or text nurturing program. Set up pre-determined schedules and messaging that’s based on when the shopper indicates they’ll likely be ready to purchase, and then automatically personalize the content and incentives based on the lead data stored in your CRM.

 

13. Follow Up With Leads Using Their Preferred Method

 

Gone are the days of getting information only at the point of purchase. Technology allows companies to gather information 24/7 from virtually anywhere. Each customer prefers a specific way to communicate — phone, email, text, chat or in-person. To build trust, follow up with your customers via their preferred method.

 

“Finding the most convenient way to get quick answers to simple questions and to adapt to however customers wish to communicate is our responsibility as retailers,” says David Weiss, Marketing Manager at Sherman’s. “The choice is either to engage in different methods or make peace with the fact you’ll lose that customer to a competitor who is willing to invest in it.”

 

14. Create Automated Lead Follow-Up Campaigns for Each Customer Type

 

Use automated email templates or phone call templates tailored to the various stages of the buying journey, so your team can strike the appropriate tone for consumers in each phase of the sales funnel. Schedule follow-up emails or text messages to automatically arrive during optimal times for the customer. As an added bonus, templates eliminate some common mistakes like typos or grammatical errors.

 

“Scheduling is huge, because I can send out an email at seven o’clock at night when volume is not high,” says Catherine Azar, Director of Property Management with Barratt Asset Management. “It allows the email to show up at a time that is best for the prospect.”

 

15. Customize Each Lead Follow-Up Using Insightful Data

 

Whether using templates or crafting a unique email, be sure to include some personalized customer information when following up with a lead. Leveraging in-depth customer data garnered from your website platform creates an instant connection with prospects and helps your salespeople start the conversation from a position of insight.

 

“We don’t want to lose the personalization aspect, which is what works well on our website,” says Joey Gunn, Vice President of Knight Furniture and Mattress. “We encourage our sales team to follow that customer journey.”

 

16. Follow Up By Sharing Industry Trends

 

Smart website technology gives your company valuable consumer behavior insights. By regularly analyzing that data, you can spot trends and anticipate the evolving wants and needs in your market. Proactively reach out to consumers who engaged with you in the past by sharing valuable content that highlights the latest trends in your industry or helpful advice. Reignite their interest in your brand by giving them a reason to think about you and helping them with research. Content such as “5 tips for hiring a moving company” or “What you should ask on a property tour” are great examples.

 

17. Make Lead Follow-Up Easier, More Organized with the Right CRM

 

The right CRM is of utmost importance when trying to collect, track and analyze large sets of consumer lead data. A lot happens in the digital space and it continues to evolve. Look for a data management system that provides valuable information you can sort and prioritize, and works as an extension of your team.

 

“We utilize our CRM to leverage our data as best we can,” says Marcella Eppsteiner, Vice President of Marketing at Mission Rock Residential. “We overlay our website insights in terms of prospect engagement with a series of other data points, from our property management software and Google Analytics, just to better understand the activity of the consumer.”

 

18. Leverage Data to Increase Higher Quality Leads to your Website

 

As we discussed, you can capture a lot of data about a consumer, when they’re in the market to rent, for example; what amenities they want the most in an apartment; what they want in the community; and the activities they enjoy most. Leverage the most common answers in your digital advertising efforts to help you attract higher quality website visitors or retarget leads who already visited your site.

 

19. Improve the Conversation

 

Your sales teams can learn a lot about leads on your website. Have them leverage the data in the CRM so they are more likely to close the sale, either by phone, chat, text or email. Again, if a visitor told you they prefer a text, don’t make your first outreach a call. A text might start: “I saw you were looking at FILL IN THE BLANK (the hybrid mattresses or the two-bedroom floor plan with two-baths) on our site, (Insert first name). Did you have any questions I can help you with? Being personable and helpful can go a long way.

 

20. Don’t Forget to Say Thank You

 

In these times of advanced technology and digital messaging, people still appreciate when a company takes the time to send a handwritten thank-you note or follow up with a phone call after an initial in-person interaction. Connecting on a personal level is the touchstone of any creative lead follow-up strategy.

 

“Use emotional intelligence to handle interpersonal relationships with knowledge and care, while factoring in and understanding different circumstances impact lead follow-up,” says Catherine Azar, Director of Property Management for Barratt Asset Management. “Good salespeople are really important.”

 

And one to grow on…

 

Train Your Sales Teams How to Handle Digital Leads

 

Your sales and onsite teams might be great in person, but have they had the training to be helpful with those digital shoppers. Investing in some training will go a long way to turning those online shoppers to in-person visits.[/vc_column_text][/vc_column][/vc_row]

Why Apartment Managers Shouldn’t Be Afraid to Test Innovative Digital Marketing Ideas

Why Apartment Managers Shouldn’t Be Afraid to Test Innovative Digital Marketing Ideas

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Fear of making a misstep is common in many industries, and the multifamily rental space is no different. However, embracing digital marketing strategies, including innovative tools and techniques, will only generate better quality leads and help you increase revenue.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]It’s no secret that the world of digital marketing rapidly changes. There are always new tools, new methods and new techniques for getting the most out of your online interactions with consumers looking to find a rental property.

 

With all of that in mind, it’s understandable for a property manager to be intimidated or overwhelmed by an ever-changing digital world. In order to compete in today’s market with other properties, you’ll need to embrace new digital marketing ideas. After all, it’s better to try and see what works best for your property, than to continue to not try anything at all and let your competitors gain the advantage.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531282509155{padding-bottom: 25px !important;}”]

The Only Constant is Change

[/vc_column_text][vc_column_text]It’s already expected for your apartment complexes to have a presence online. Whether it’s your own website or a social media platform, customers want to research and engage with you independently on their own time. But, with other companies doing the same thing and interacting online, the challenge then becomes how to maximize those interactions and get the most out of your online presence as possible.

 

Jeannette Cox, who sits on the Board of Directors for the National Apartment Association, says digital marketing success comes from understanding how the consumer wants to shop and giving them features that will encourage them to remain focused on your brand.

 

“With people doing so much more online and wanting less verbal communication, the more tools that a marketing company has online to help customers visualize and go through the experience independently, means they have people stay on those sites longer,” says Cox, who’s also the Vice President for Oddo Development in Kansas City, Kansas. “I think any time you can use interactive tools like room planners and 3D tours, it’s realizing what consumers are wanting. We do still feel like it’s the leasing agent that makes the deal, but we can see that these tools are what bringing people in. We’re finding that almost everyone in the office or coming in for a tour has spent quite a bit of time on the site beforehand.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531282525446{padding-bottom: 25px !important;}”]

Use Digital Marketing to Get Better Leads

[/vc_column_text][vc_column_text]One of best aspects of working in a rapidly changing digital space is the sheer amount of opportunities available to an apartment manager. Advances in technology and software today can help improve property websites so that they’re more engaging, providing you with more leads that are also better quality.

 

Technology like PERQ’s online guided shopping can help guide visitors on your website so they’re getting a more personalized experience. For example, interactive quizzes or assessments on your website can help potential renters find out more about what they want out of an apartment.

 

Simultaneously those visitors are revealing more information about themselves that leasing agents can then use to help them follow up with the lead. Shoppers should also be able to unlock special rates and discounts by offering up key bits of contact details, making those call-to-actions a bit softer.

 

But even further than that, these tools can give you a keener understanding of your position as a company and as a brand. Jeannette Cox explains that online innovation is best harnessed by focusing on both single lead generation and broader marketing trends.

 

“Our tools do a pretty good job of giving some transparency on customer info,” she says. “We can look and say ‘okay, this contact came to us through this channel, these are the parts of the site they took most interest in, this is their contact information, this is how long they were on the site.’ But also, we can take a look at larger data points like our bounce rate or lead conversion. The details on reporting are really extensive, so we can look at individual customer data or on a larger scale across trends to understand the performance of our branding and what opportunities we have.”

 

According to Cox, brand recognition is unquestionably the name of the game. “You can’t be sure where people will find you, whether it’s on a third-party site or social media or directly on your page. The more accurately your brand is represented, the higher lead generation you’ll have.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531282543965{padding-bottom: 25px !important;}”]

Say Farewell to Fear in Digital Marketing

[/vc_column_text][vc_column_text]If your company has experienced even moderate success over several quarters or fiscal years, it can be quite easy to become complacent. You may find yourself wondering, “Why should I change things up if I’m doing okay?”

 

The fact of the matter is that your competition may already be implementing these types of innovative marketing tools, and in doing so, changing the landscape without you even knowing it.

 

Turning away from attempting new strategies is another way of letting fear control your business, and your customers may find themselves gravitating toward websites that are more engaging. In Cox’s mind, it’s not about the way you like to do things, but rather about listening to what the customer wants.

 

“I think people are afraid of change. For some who have been in the business a while – even industry leaders – they have been successful at this prior to the focus on online marketing. They’re used to the traditional practice of selling over the phone, but newer generations don’t shop that way. There may be a bit of ‘I don’t know what that [technology] is,’ but the customers are ready to use it.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

Additional Multifamily Resources

[/vc_column_text][/vc_column][/vc_row]

Is Your Property Management Software Delivering Quality Leads?

Is Your Property Management Software Delivering Quality Leads?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Multifamily property managers often wonder if there are web tools or software they can use to better generate or manage quality leads. We talked to some seasoned leasing pros to see what tools they use to get the best leads possible, at all stages of the apartment shopping process.

 

As a property manager, you’ve probably invested a fair amount of time into property management software and online marketing. And if you’re using the right tools, your website is not just for pretty pictures and floorplans. It also has the ability to engage with customers and transform curious apartment seekers into bona fide leads.

 

So how do you know if you’re partnering with the right company? It’s all about whether or not your property management software is delivering quality leads.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531361483112{padding-bottom: 25px !important;}”]

What is a Quality Lead?

[/vc_column_text][vc_column_text]Generally, one might assume that “ready to buy” is the most vital component of a “quality lead.” But if a visitor is interacting with your website, perhaps even filling out contact forms and including a phone number and price range, they may still be a year away from ending their current lease.

 

Derek Hoover, leasing manager at TWG Management, LLC in Indianapolis, elaborated on how confusing this can sometimes be. “Shoppers who are just starting their journey are looking for the most information as possible,” he says. “They’ve thought about the questions and thought about the answers, but that doesn’t mean they’re ready to sign.” Englert Management property manager, Beth Roberts also agreed with this sentiment, saying “People who give you the most information are sometimes the ones who are looking the furthest out.”

 

Though not every apartment hunter is going to be ready to lease the second they see your multifamily property website, it’ll still be quite beneficial to gather information on their wants, needs and lifestyle. The more information you have on a prospective resident, the more likely you’ll transform a casual window shopper into an intrigued and informed buyer, even months down the line.

 

“What I want is the most information they’re willing to give me,” Hoover says. “A quality lead gives specific details as to what they’re looking for, so we can actually have things prepared when they or we reach back out, instead of having to ask questions again to get all that information.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531361507900{padding-bottom: 25px !important;}”]

What Web Tools and Software Deliver Leads?

[/vc_column_text][vc_column_text]Quality multifamily leads are all about renter information, both in terms of quality and quantity. But even the best-looking lead might not be only reaching out to you. “If someone is filling out a guest card, they’re not just doing it for me.

 

They’re doing it for twenty other apartments,” Hoovers says. Roberts agreed, but observed that often, filling out the guest card gives room for certain audiences to express details about their situation that can help property managers fit their needs better.

 

Robert has also received  good responses to the new 3D floorplans Englert implemented on their websites. Like a model home or unit, the floorplans have small icons of “staged” furniture to help shoppers visualize what the apartment would look like furnished, even before they see the space themselves. “Getting many good pictures of the interior to help them visualize is essential,” Robert adds.

 

As customers engage with your site, they can and should be given the opportunity to not just learn more about your property, but to learn more about what they want and need.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]Hoover noted that while many apartment websites are simply “floor plans, pictures, and a phone number,” the standouts in the industry feature more personalized experiences, for both for the visitor and the property manager.

 

“Having a more interactive website is just far more helpful.”

 

“Many sites allow potential renters to schedule a tour or find out if they qualify. But the more you’re providing people the tools to find the answers on their own, the longer they’re on your website, and the more likely they are to stay interested.

 

“We use PERQ [at TWG Management, LLC], and they’re able to create quizzes that have very specific, unordinary questions, like ‘Are you looking for the finer things in life?’ or ‘Do you want to spend more money on fun or necessities?’ which increases the shopper’s curiosity, and also their sense that we are interested in them as people — which of course, we are,” Hoover said.

 

Capturing a ready lead in the housing market can be a nuanced and complicated puzzle. However, the right property management software can help you get more qualified and engaged leads from your website.

 

From virtual tours, to quizzes, to 3D floorplans and pre-qualifying calculators, lead generation software for property managers is making great use of the web technology available today.[/vc_column_text][/vc_column][/vc_row]

Benefits of an Online Tour Scheduling Tool

Benefits of an Online Tour Scheduling Tool

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image_as_lanattern=”without_pattern”][vc_column][vc_column_text]For multifamily property managers, an online scheduling tool is one of the most powerful calls to action possible. It’s convenient for consumers, productive for leasing offices, and it guides an online shopper to the next step in the research process, thus, bringing them closer to signing a lease.

 

PERQ’s Schedule a Tour experience converts 23.8% of leads to leases on average, making it one of our highest converting interactive tools on multifamily property websites.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]In a world of instant gratification, an interactive scheduling tool on a property’s website allows prospects to see available tour appointments in real time and book it at their convenience with a click of a button.

 

Katrina Greene, Senior Property Manager for Sheehan Properties, says she knows a prospect means business when they schedule a tour online. Those leads typically have a higher probability of closing. “I love it when they cut to the chase and tell us exactly what they want and when,” Greene says. “It’s clear their purpose is less about fact-finding and more about needing to ‘test drive to buy.’”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Nurture Leads Until Ready to Rent

[/vc_column_text][vc_empty_space][vc_column_text]Our recently released Consumer Insights Report found only 8.31% of online consumers who visited multifamily property websites are ready to rent right now. To keep the 53.21% of prospects (who are 30 to 90 days away from signing a lease) engaged and motivate them to schedule a tour, properties must nurture leads with continual communication. They must also offer assistance as they make a decision. [/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]“We see that a huge percentage of prospects use self-scheduling tools before or after some kind of contact with the company. They’ll send an email and then schedule a tour — or schedule a tour and follow up with a phone call if they have questions,” says Todd Katler, CEO of Anyone Home, a CRM (customer relationship manager) and software provider that helps multifamily property management companies track leads through multiple touchpoints. Katler says his software data shows self-scheduling tools convert at 2.5 times the rate of the average lead.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_video link=”https://vimeo.com/297746053″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]According to our insights data, 15% of PERQ leads captured on multifamily property websites end up booking a tour. But before they schedule a tour online, 72% of those prospects went through at least one other interactive experience on the website, such as the expense calculator, pre-qualify or floor plan assessments, and 58% interacted with at least three website experiences before picking a tour date.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text][/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Website Tour Scheduling Tool Streamlines Leasing Process

[/vc_column_text][vc_empty_space][vc_column_text]Using AI technology to link the online scheduling tool directly to a leasing specialist’s digital calendar is a win for everyone involved.

 

Leasing specialists benefit by collecting leads around the clock. Even as they sleep, their work calendar automatically updates with newly scheduled property tours booked by interested and engaged renters.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]Prospects no longer have to wait to hear back from a leasing office and coordinate schedules before making an appointment to tour the property. That delay can cost companies valuable leads as competitors swoop in with a more consumer-friendly and convenient approach that puts prospects in control of the renting process.

 

“Before, we had to rely on phone calls and emails to get the appointment, which often required a bit of back and forth,” Greene says. “The tour scheduling tool allows us to rearrange our schedules to make it work for the prospect so we’re starting the relationship with efficiency.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row]

Press Release: PERQ Expands Executive Team to Keep Pace with Triple Digit Growth and Demand for its AI-powered Online Guided Shopping Solution

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

Bradley Long appointed Executive Vice President of Sales.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Indianapolis, IN – October 24, 2018 – PERQ, experts in online consumer engagement and behavior, today announced the appointment of Bradley Long as Executive Vice President of Sales. Long brings extensive sales experience to his new role, including a decade in the multifamily sector, one of three key verticals PERQ is targeting with its award-winning artificial intelligence-driven SAAS solution. PERQ’s online guided shopping solution boosts website conversions by dynamically delivering the next best step in each buyer’s shopping journey and is currently used by over 1,000 businesses in the automotive, multifamily and home furnishing verticals.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

“Since launching our online guided shopping solution, PERQ’s new client base has grown by over 70%, resulting in triple digit revenue growth year-over-year,” said Andy Medley, CEO and co-founder at PERQ. “All this expansion means increased complexity in the business and our go-to-market strategy. Brad has not only led sales teams in other fast-growth marketing technology companies, but also has specific experience in the multifamily industry. And, most importantly, Brad’s core values and leadership style go hand in hand with the culture we have built at PERQ. We are excited to have him on the team.”

 

PERQ’s unique platform empowers websites to deliver on consumer expectations by revamping them to accommodate today’s research-focused consumer who wants to do the bulk of their research online regardless of what they are shopping for. PERQ’s AI-powered solution can be implemented quickly and easily with the addition of a single line of code that instantly re-engineers sites to be more ‘self-serve’, delivering an intuitive, guided shopping experience with individualized messaging to each consumer. The newly crafted shopping path results in more leads, greater engagement and increased sales.

[/vc_column_text][vc_empty_space][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

“I’m excited to introduce PERQ’s powerful AI-driven software to more customers in the multifamily, auto retailing and home furnishing sectors,” said Bradley Long. “I’m looking forward to working with — and growing — the impressive team PERQ has in place, serving not only the current sales channels, but also targeting other high-touch verticals that can benefit from the results PERQ’s online guided shopping solution offers.”

 

Long’s career includes over a decade at Apartments LLC, a leading marketing technology provider to the multifamily sector owned by CoStar Group. While there, Long was promoted to President of Apartment.com, reporting to CoStar Group CEO, and was instrumental in growing Apartments.com’s traffic, customer base and revenue. Prior to this, Long served as Vice President of Advertising and Sales for Knight Ridder’s The Tribune, a leading daily newspaper on the central coast of California.

[/vc_column_text][vc_empty_space][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

About PERQ

PERQ (http://www.perq.com) boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com or 424-603-4340
Cassandra Cavanah, mWEBB Communications, Cassandra(at)mwebbcom(dot)com or 818-397-4630

[/vc_column_text][vc_empty_space][/vc_column][/vc_row]