Why Apartment Managers Shouldn’t Be Afraid to Test Innovative Digital Marketing Ideas

Why Apartment Managers Shouldn’t Be Afraid to Test Innovative Digital Marketing Ideas

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Fear of making a misstep is common in many industries, and the multifamily rental space is no different. However, embracing digital marketing strategies, including innovative tools and techniques, will only generate better quality leads and help you increase revenue.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]It’s no secret that the world of digital marketing rapidly changes. There are always new tools, new methods and new techniques for getting the most out of your online interactions with consumers looking to find a rental property.

 

With all of that in mind, it’s understandable for a property manager to be intimidated or overwhelmed by an ever-changing digital world. In order to compete in today’s market with other properties, you’ll need to embrace new digital marketing ideas. After all, it’s better to try and see what works best for your property, than to continue to not try anything at all and let your competitors gain the advantage.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531282509155{padding-bottom: 25px !important;}”]

The Only Constant is Change

[/vc_column_text][vc_column_text]It’s already expected for your apartment complexes to have a presence online. Whether it’s your own website or a social media platform, customers want to research and engage with you independently on their own time. But, with other companies doing the same thing and interacting online, the challenge then becomes how to maximize those interactions and get the most out of your online presence as possible.

 

Jeannette Cox, who sits on the Board of Directors for the National Apartment Association, says digital marketing success comes from understanding how the consumer wants to shop and giving them features that will encourage them to remain focused on your brand.

 

“With people doing so much more online and wanting less verbal communication, the more tools that a marketing company has online to help customers visualize and go through the experience independently, means they have people stay on those sites longer,” says Cox, who’s also the Vice President for Oddo Development in Kansas City, Kansas. “I think any time you can use interactive tools like room planners and 3D tours, it’s realizing what consumers are wanting. We do still feel like it’s the leasing agent that makes the deal, but we can see that these tools are what bringing people in. We’re finding that almost everyone in the office or coming in for a tour has spent quite a bit of time on the site beforehand.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531282525446{padding-bottom: 25px !important;}”]

Use Digital Marketing to Get Better Leads

[/vc_column_text][vc_column_text]One of best aspects of working in a rapidly changing digital space is the sheer amount of opportunities available to an apartment manager. Advances in technology and software today can help improve property websites so that they’re more engaging, providing you with more leads that are also better quality.

 

Technology like PERQ’s online guided shopping can help guide visitors on your website so they’re getting a more personalized experience. For example, interactive quizzes or assessments on your website can help potential renters find out more about what they want out of an apartment.

 

Simultaneously those visitors are revealing more information about themselves that leasing agents can then use to help them follow up with the lead. Shoppers should also be able to unlock special rates and discounts by offering up key bits of contact details, making those call-to-actions a bit softer.

 

But even further than that, these tools can give you a keener understanding of your position as a company and as a brand. Jeannette Cox explains that online innovation is best harnessed by focusing on both single lead generation and broader marketing trends.

 

“Our tools do a pretty good job of giving some transparency on customer info,” she says. “We can look and say ‘okay, this contact came to us through this channel, these are the parts of the site they took most interest in, this is their contact information, this is how long they were on the site.’ But also, we can take a look at larger data points like our bounce rate or lead conversion. The details on reporting are really extensive, so we can look at individual customer data or on a larger scale across trends to understand the performance of our branding and what opportunities we have.”

 

According to Cox, brand recognition is unquestionably the name of the game. “You can’t be sure where people will find you, whether it’s on a third-party site or social media or directly on your page. The more accurately your brand is represented, the higher lead generation you’ll have.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531282543965{padding-bottom: 25px !important;}”]

Say Farewell to Fear in Digital Marketing

[/vc_column_text][vc_column_text]If your company has experienced even moderate success over several quarters or fiscal years, it can be quite easy to become complacent. You may find yourself wondering, “Why should I change things up if I’m doing okay?”

 

The fact of the matter is that your competition may already be implementing these types of innovative marketing tools, and in doing so, changing the landscape without you even knowing it.

 

Turning away from attempting new strategies is another way of letting fear control your business, and your customers may find themselves gravitating toward websites that are more engaging. In Cox’s mind, it’s not about the way you like to do things, but rather about listening to what the customer wants.

 

“I think people are afraid of change. For some who have been in the business a while – even industry leaders – they have been successful at this prior to the focus on online marketing. They’re used to the traditional practice of selling over the phone, but newer generations don’t shop that way. There may be a bit of ‘I don’t know what that [technology] is,’ but the customers are ready to use it.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

Additional Multifamily Resources

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Is Your Property Management Software Delivering Quality Leads?

Is Your Property Management Software Delivering Quality Leads?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Multifamily property managers often wonder if there are web tools or software they can use to better generate or manage quality leads. We talked to some seasoned leasing pros to see what tools they use to get the best leads possible, at all stages of the apartment shopping process.

 

As a property manager, you’ve probably invested a fair amount of time into property management software and online marketing. And if you’re using the right tools, your website is not just for pretty pictures and floorplans. It also has the ability to engage with customers and transform curious apartment seekers into bona fide leads.

 

So how do you know if you’re partnering with the right company? It’s all about whether or not your property management software is delivering quality leads.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531361483112{padding-bottom: 25px !important;}”]

What is a Quality Lead?

[/vc_column_text][vc_column_text]Generally, one might assume that “ready to buy” is the most vital component of a “quality lead.” But if a visitor is interacting with your website, perhaps even filling out contact forms and including a phone number and price range, they may still be a year away from ending their current lease.

 

Derek Hoover, leasing manager at TWG Management, LLC in Indianapolis, elaborated on how confusing this can sometimes be. “Shoppers who are just starting their journey are looking for the most information as possible,” he says. “They’ve thought about the questions and thought about the answers, but that doesn’t mean they’re ready to sign.” Englert Management property manager, Beth Roberts also agreed with this sentiment, saying “People who give you the most information are sometimes the ones who are looking the furthest out.”

 

Though not every apartment hunter is going to be ready to lease the second they see your multifamily property website, it’ll still be quite beneficial to gather information on their wants, needs and lifestyle. The more information you have on a prospective resident, the more likely you’ll transform a casual window shopper into an intrigued and informed buyer, even months down the line.

 

“What I want is the most information they’re willing to give me,” Hoover says. “A quality lead gives specific details as to what they’re looking for, so we can actually have things prepared when they or we reach back out, instead of having to ask questions again to get all that information.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531361507900{padding-bottom: 25px !important;}”]

What Web Tools and Software Deliver Leads?

[/vc_column_text][vc_column_text]Quality multifamily leads are all about renter information, both in terms of quality and quantity. But even the best-looking lead might not be only reaching out to you. “If someone is filling out a guest card, they’re not just doing it for me.

 

They’re doing it for twenty other apartments,” Hoovers says. Roberts agreed, but observed that often, filling out the guest card gives room for certain audiences to express details about their situation that can help property managers fit their needs better.

 

Robert has also received  good responses to the new 3D floorplans Englert implemented on their websites. Like a model home or unit, the floorplans have small icons of “staged” furniture to help shoppers visualize what the apartment would look like furnished, even before they see the space themselves. “Getting many good pictures of the interior to help them visualize is essential,” Robert adds.

 

As customers engage with your site, they can and should be given the opportunity to not just learn more about your property, but to learn more about what they want and need.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]Hoover noted that while many apartment websites are simply “floor plans, pictures, and a phone number,” the standouts in the industry feature more personalized experiences, for both for the visitor and the property manager.

 

“Having a more interactive website is just far more helpful.”

 

“Many sites allow potential renters to schedule a tour or find out if they qualify. But the more you’re providing people the tools to find the answers on their own, the longer they’re on your website, and the more likely they are to stay interested.

 

“We use PERQ [at TWG Management, LLC], and they’re able to create quizzes that have very specific, unordinary questions, like ‘Are you looking for the finer things in life?’ or ‘Do you want to spend more money on fun or necessities?’ which increases the shopper’s curiosity, and also their sense that we are interested in them as people — which of course, we are,” Hoover said.

 

Capturing a ready lead in the housing market can be a nuanced and complicated puzzle. However, the right property management software can help you get more qualified and engaged leads from your website.

 

From virtual tours, to quizzes, to 3D floorplans and pre-qualifying calculators, lead generation software for property managers is making great use of the web technology available today.[/vc_column_text][/vc_column][/vc_row]

Benefits of an Online Tour Scheduling Tool

Benefits of an Online Tour Scheduling Tool

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image_as_lanattern=”without_pattern”][vc_column][vc_column_text]For multifamily property managers, an online scheduling tool is one of the most powerful calls to action possible. It’s convenient for consumers, productive for leasing offices, and it guides an online shopper to the next step in the research process, thus, bringing them closer to signing a lease.

 

PERQ’s Schedule a Tour experience converts 23.8% of leads to leases on average, making it one of our highest converting interactive tools on multifamily property websites.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]In a world of instant gratification, an interactive scheduling tool on a property’s website allows prospects to see available tour appointments in real time and book it at their convenience with a click of a button.

 

Katrina Greene, Senior Property Manager for Sheehan Properties, says she knows a prospect means business when they schedule a tour online. Those leads typically have a higher probability of closing. “I love it when they cut to the chase and tell us exactly what they want and when,” Greene says. “It’s clear their purpose is less about fact-finding and more about needing to ‘test drive to buy.’”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Nurture Leads Until Ready to Rent

[/vc_column_text][vc_empty_space][vc_column_text]Our recently released Consumer Insights Report found only 8.31% of online consumers who visited multifamily property websites are ready to rent right now. To keep the 53.21% of prospects (who are 30 to 90 days away from signing a lease) engaged and motivate them to schedule a tour, properties must nurture leads with continual communication. They must also offer assistance as they make a decision. [/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]“We see that a huge percentage of prospects use self-scheduling tools before or after some kind of contact with the company. They’ll send an email and then schedule a tour — or schedule a tour and follow up with a phone call if they have questions,” says Todd Katler, CEO of Anyone Home, a CRM (customer relationship manager) and software provider that helps multifamily property management companies track leads through multiple touchpoints. Katler says his software data shows self-scheduling tools convert at 2.5 times the rate of the average lead.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_video link=”https://vimeo.com/297746053″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]According to our insights data, 15% of PERQ leads captured on multifamily property websites end up booking a tour. But before they schedule a tour online, 72% of those prospects went through at least one other interactive experience on the website, such as the expense calculator, pre-qualify or floor plan assessments, and 58% interacted with at least three website experiences before picking a tour date.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text][/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Website Tour Scheduling Tool Streamlines Leasing Process

[/vc_column_text][vc_empty_space][vc_column_text]Using AI technology to link the online scheduling tool directly to a leasing specialist’s digital calendar is a win for everyone involved.

 

Leasing specialists benefit by collecting leads around the clock. Even as they sleep, their work calendar automatically updates with newly scheduled property tours booked by interested and engaged renters.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]Prospects no longer have to wait to hear back from a leasing office and coordinate schedules before making an appointment to tour the property. That delay can cost companies valuable leads as competitors swoop in with a more consumer-friendly and convenient approach that puts prospects in control of the renting process.

 

“Before, we had to rely on phone calls and emails to get the appointment, which often required a bit of back and forth,” Greene says. “The tour scheduling tool allows us to rearrange our schedules to make it work for the prospect so we’re starting the relationship with efficiency.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row]

Use Data to Enhance Your Multifamily Properties

Use Data to Enhance Your Multifamily Properties

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Capture in-depth information from website visitors to get a better idea of what prospective renters in your market really want.

 

Interactive tools deliver valuable data about each person who engages with them. Every click tells a company something about the website visitor’s preferences and priorities, such as apartment amenities they value and their current lifestyle. Do they have kids? Does the renter own a pet? Do they want to live close to bars and restaurants? Would they pick an open floor plan over a nice view?

 

Multifamily property companies with interactive websites collect detailed lead information on prospects, while at the same time gaining broader insights into what matters to local renters. Tap into this unique market data to brainstorm ways to attract new residents and prioritize property improvements.

 

“It’s about getting to know the clientele,” says Caitlin Berger, client success manager at PERQ. “See what prospective renters want, not just current residents. Look to the future, and figure out how to entice more people to live there.”

 

Interactive Content Collects Actionable Data

 

Property improvement decisions based on interactive website data can include extensive projects like renovating an apartment building. Alternatively, they can take the form of small enhancements that add a personal touch to the resident experience, such as a new coffee bar in a common area.

 

If several people who interact on your website mention they enjoy attending local concerts, consider offering a shuttle to take residents to and from the venue.

 

“Adding smart technology to an existing property website allows multifamily property companies to capture specific consumer profiles.”

 

Many apartment websites don’t track who visits unless the prospect enters their name and basic contact information in a static form to request more information.

 

Adding smart technology to an existing property website allows multifamily property companies to capture specific consumer profiles and leverage that data to identify trends in the market.

 

Interactive tools, such as an expense budgeting calculator or a simple quiz to help potential renters pick a floor plan, create a personalized, assisted shopping experience that encourages online visitors to engage with the website and divulge personal information as they do research in their hunt for the perfect home.

 

“What I love about PERQ is they have different ‘experiences’ the prospect can do online,” says Casey Rusk, regional manager at Watermark Residential, a multifamily development company that features PERQ’s Online Guided Leasing Solution on all of its property websites across the country. “When they do two or three experiences, you will have more information than when a prospect enters a guest card on a typical ILS.

 

“For example, by the time they’re done using the software on our website, we have their name, phone number, email address, price range, pet info and desirable features.”

 

Find the Right Fit for Renters

 

The Community Fit experience gives the most salient feedback on what’s important to the people looking at a property’s website. Pulling in real-time Yelp data from the surrounding area, the tool educates visitors on the community’s offerings relative to interests they select, such as kid-friendly activities and pet care. Companies with multiple properties in the area can utilize this interactive experience to show which of its locations best matches the website visitor’s preferences.

 

It’s a win-win scenario for the prospective renter and multifamily property managers. The website visitor gets help with research to narrow down places to live, while the company gathers data it can use to develop new amenities or plan events.

 

“They can do stuff geared toward those interests, like enhancing the property by adding a dog park or a pet wash station, or planning a friendly get-together for pet owners,” Berger says.

 

“Multifamily properties must constantly evolve to meet the demands of new renters.”

 

Multifamily properties must constantly evolve to meet the demands of new renters as local demographics and rental trends change. Website data delivers real-time feedback to take the guesswork out of property improvements.

 

“Capture data on what’s most important to the prospect, be it a good view or more space or better amenities,” Berger says. “And use that information to make decisions.”[/vc_column_text][/vc_column][/vc_row]

Press Release: Artificial Intelligence Technology Helps Multifamily Websites Increase Leads and Tours

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INDIANAPOLIS, IN – MAY 16, 2018 – Analysis of dozens of multifamily property management websites(1) demonstrate that using AI-driven technology that personalizes the experience for potential renters drives significant increases in leads, time spent on site and visitor engagement, all of which ultimately leads to an increase in lease signings.

 

The AI-driven software was created by PERQ and helps multifamily websites offer the kind of personalized, guided experience today’s digital consumers demand, enhancing a potential renter’s propensity to engage with a property’s unique features, view floorplans, check out community amenities, calculate average rental costs and more.

 

The software is easy to implement and requires no re-architecting of the existing website – all it takes is the overlay of a single line of code.

 

“Today’s consumers are more tech-savvy and expect to do most of their research online regardless of what they are shopping for. When it comes to renting, they expect property websites to be more than a static brochure, and to offer them the key information they need prior to meeting with a leasing specialist,” says Patty Crawford, VP of Multifamily Sales at PERQ.

 

“Our AI-driven technology means that the content on their websites can now dynamically adjust to be relevant to the specific needs and interests of potential renters, which increases the overall quality and effectiveness of their online experience, driving an average 284% increase in leads.”

 

While most multifamily properties have evolved to serve the changing needs of today’s renters – including adding amenities like yoga spaces, better connectivity, and lockers to safe keep online shopping deliveries – the bulk of multifamily websites have not evolved similarly to meet the needs of today’s expert, online researcher.

 

Because PERQ’s online guided shopping experience reflects the offline attributes of a property, the multifamily websites studied see visitors spending almost 10 minutes as they virtually engage with a property’s unique features, viewing floor plans, checking out community amenities, calculating average costs, getting pre-qualified and then booking a tour.

 

Additionally, multifamily websites enhanced with the online guided experiences report seeing 10 average monthly appointments set per site.

 

“PERQ’s comprehensive experiences gets renters thinking about our product, our property, a specific floor plan or amenity and really gets them in the leasing mood,” says a representative for Barrett and Stokely, which has more than 13,000 multifamily properties in nine states. “People buy and lease from people they like. PERQ allows us to build rapport on a much deeper level than we could before.”

 

PERQ’s online guided experience puts potential renters at ease as they make the difficult choice of where to live by guiding them through personalized assessments.

 

PERQ remembers an online visitor’s information and serves up the next best calls to action to help in the renting journey. On average, multifamily property owners report collecting 5X more data from potential renters, which results in much better rapport with leasing specialists.

 

Key Results

  • 284% average lead lift from benchmark.
  • 82 average monthly leads.
  • 9 minutes, 52 seconds average time on site (compared to 3 minutes, 2 seconds without PERQ).
  • 5X more consumer data than average leads.
  • 10 tours: average monthly appointments set per site.

 

Examples of PERQ’s Online Guided Experiences:

 

Community Fit: Helps potential renters get a picture of what it would be like to live in a certain community, especially handy for out-of-town apartment shoppers who want to know what activities/amenities are nearby.

 

Personal Expense Calculator: Informs potential renters about living expenses, with up to four amenities included with rent, plus additional expenses like average utility costs, and pet, storage or internet fees.

 

Floorplan Assessment: Gives prospective residents insight into which floor plan may best suits their current lifestyle, their budget and their overall comfort.

 

Pre-Qualifying: Puts prospective renters at ease by helping them determine “Am I qualified to live in this apartment complex?” and helps them understand the likely outcome if they do indeed decide to apply.

 

Tour Scheduler: Streamlines tour scheduling by allowing visitors to book based on the availability of leasing agents and plugging appointments directly into a leasing agent’s calendar.

 

To learn more about PERQ’s multifamily software, click here.

 

In addition, the PERQ team will present a session entitled “Supercharge Your Website with Artificial Intelligence” during NAA’s Apartmentalize Learning Zone, taking place in San Diego, CA, on June 15 at 12:45 pm and will be giving demos in booth #2550.

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About PERQ
PERQ (http://www.perq.com), boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each renter’s leasing journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

 

Founded in 2001, PERQ solutions are successfully used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.

 

PERQ Media Contacts
Melanie Webber, mWEBB Communications, melanie(at)mwebbcom.com or 949-307-1723
Cassandra Cavanah, mWEBB Communications, Cassandra(at)mwebbcom.com or 818-397-4630

 

(1) Data from a sampling of 40+ multifamily websites running PERQ’s software

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