PERQ
Success Stories
“PERQ's software offers the highest percentage of leads with the highest closing rate.”
Gene B. Glick Company
20,000 units in 13 states
For the past decade, the marketing team at the Gene B. Glick company leveraged a number of different digital marketing tactics in order to stay ahead of the curve and capture the interest of prospective renters. As their marketing strategy continued to evolve, their curiosity piqued as new and innovative technologies and digital tools, like PERQ, came to the forefront.
In this case study...
PERQ | Multifamily
3,430
Unique Leads in 90 Days
159%
Average Lift in Monthly Lead Conversion
“We find that the unique engagements and appointment setting provides a higher rate of qualified leads to our teams. The pre-screen feature is well used and is also bringing more qualified leads."
Jenny Richard
Director of Marketing
Rod Kush’s 7-Day Furniture and Mattress Store
Omaha and Lincoln, Nebraska, area
The most surprising result of using the PERQ software is how many furniture customers actually take the time to write an email and request more information, Kush says. On Cyber Monday alone, he says he received more than nine such requests from customers. Within 8 months, the furniture store has received 356 requests for more information.
In this case study...
PERQ | Furniture
$172,317
Total Sales with PERQ After 210 Days
2,671%
Increase in Web Registrations from Benchmark in 210 Days
“PERQ has definitely helped our little website. People are staying on there more and they’re interacting."
Troy Kush
Rod Kush’s 7-Day Furniture and Mattress Store
Gardner’s Mattress & More
Lancaster, Pennsylvania
While Gardner’s Mattress & More collected quality prospects from online visitors, the owners decided to up their game in May 2017 by integrating the PERQ Software onto their website. A interactive mattress assessment that allows customers to choose their preferred mattress style really engaged consumer interest.
In this case study...
PERQ | Furniture
16%
Lead to Sale Conversion
470%
Increase in Visitor Session Duration
“PERQ has made it truly very simple to implement attractive lead generation opportunities on any website."
Ben McClure
Co-Owner of Gardner’s Mattress & More
Fishers Imports
Fishers, Indiana
After adding PERQ to their website, Fishers Imports has seen an increase in car shoppers engaging with their website. Peyman Rashid, CEO and co-founder of the dealership, says PERQ’s interactive experiences educates their customers and guides them through the online shopping experience. That’s not only a plus for customers, but helps to provide their sales team with valuable consumer profile data, which helps to drive sales.
In this case study...
PERQ | Automotive
293
Unique Leads in 90 Days
109
Vehicles Sold in 90 Days
“Customers don’t want to be sold to. That’s where PERQ comes in. You want to empower the customer online. If the customer feels like they’re winning, that’s when you win."
Peyman Rashid
CEO and Co-Founder
Gallery Furniture
Houston, Texas
Implementing PERQ onto their website changed Gallery Furniture’s whole approach to sales and tracking leads, says Analytics Director Dan Marchione. With PERQ, the furniture retailer can track their in-store sales coming from website visitors. Gallery Furniture even hired four new people for their digital marketing team in response to the number of leads from PERQ.
In this case study...
PERQ | Furniture
11,066%
ROI in 1 month
24.55%
Average Lead to Sale Conversion
“The numbers are mind-boggling [from PERQ]. Just the amount of leads that we’re getting, and the ROI that we’re able to track. It’s just phenomenal.”
Dan Marchione
Analytics Director
Sunset Honda
San Luis Obispo, California
Smart calls to action and interactive experiences from PERQ, not only helps car shoppers on Sunset Honda’s website, but helps to drive results, says David Idell, Internet Director. “I like the way the calls to action change up to drive the client toward a car deal.” As a bonus, he says, implementation is easy.
In this case study...
PERQ | Automotive
26%
INCREASE IN LEADS
49
VEHICLES SOLD IN 5 MONTHS
“[PERQ] offers shoppers a step-by-step buying process that’s different than what anybody else has out there."
David Idell
Internet Director
Great American Home Store
Memphis, Tennessee & Southaven, Mississippi, area
Implementation of PERQ software onto the Great American Home Store website was easy, says Web Content Manager Justin Bowen: “It just took a few phone calls and emails and everything was running.” Since partnering with PERQ, he says the software has increased their lead to sale conversion rate greatly. “We were just blown away.”
In this case study...
PERQ | Furniture
477
Sales in 150 Days
3,740%
ROI in 150 Days
“Not only is [PERQ] far exceeding our expectations, it’s also exceeding our highest goals. We’ve seen the value in it really quickly.”
Justin Bowen
Web Content Manager
Buckingham Companies
Indianapolis
In just 90 days, 10 properties with Buckingham that were using PERQ’s web engagement software on their site received 2,283 leads. The interactive technology had more consumers engaging on the property websites, creating a more personalized experience for potential renters and provided leasing agents with valuable data about each lead.
In this case study...
PERQ | Multifamily
328
Average Lift in Monthly Lead Conversion
408
Tours Scheduled
“In one day we had 3 online applications from out-of-state people who have never visited our property. They leased solely on our website because of how easy and interactive it was.”
Sara Baird
Leasing Director
Knight Furniture & Mattress
North Central Texas
After partnering with PERQ as part of their new digital marketing strategy, Knight Furniture & Mattress saw a lift in leads and sales. The interactive solutions from PERQ helped to engage their online shoppers, gave their sales team more consumer profile data about their leads, and helped them tie web traffic to in-store sales.
In this case study...
PERQ | Furniture
27
Sales in 60 Days
402%
Lift in Leads
“Now that we have PERQ and their team to analyze the data, it’s clear just how much business we can attribute to the website.”
Joey Gunn
Vice President
Mercedes-Benz of Oklahoma City
Oklahoma City, Oklahoma
After cutting marketing budget, Mercedes-Benz of Oklahoma City stopped using PERQ software and saw a decline in quality leads. Their solution: sign back up with PERQ.
In this case study...
PERQ | Automotive
206
Leads in 90 days
12.62%
Leads to Cars Sold
“PERQ offers the highest percentage of leads with the highest closing rate. I would recommend other dealerships use it, just based on the change in lead submission we saw with and without the tool."
Una Schade
eCommerce Director
Greenbaum Home Furnishings
Bellevue, Washington
After only 60 days using PERQ, Greenbaum saw significant changes in customer engagement on their website, lead capture and increases in revenue. Consumer profile data captured from the online interactive experiences, they say, helped their team to be better prepared to talk to those potential buyers.
In this case study...
PERQ | Furniture
17%
Increase in time on page
2,349%
ROI in 60 days
“PERQ allows us to be efficient to how we market with consumers… so we’re not bombarding them with information that doesn’t relate to them."
Joe Greenbaum
Advertising Manager & Partner
Walt’s Live Oak Ford
Live Oak, Florida
To entice car buyers from other larger cities, eCommerce director Josh Bagley added PERQ software knowing it would help to personalize the visitor’s website experience. Closing rates increased 2 to 3% for the dealership and their receiving higher quality lead data, he says, thanks to PERQ.
In this case study...
PERQ | Automotive
98
Average Monthly Leads
12%
Leads to Cars Sold
“PERQ gives us more information to meet the customers’ needs better,” he says. “We know what they’re looking for, what part of the buying process they’re in and how they want to be contacted."
Josh Bagley
eCommerce Director, Walt’s Live Oak Ford
Harris Mazda
Nanaimo, BC, Canada
Thanks to PERQ, General Manager Doug Culham says leads they receive are higher quality: “It’s one of the best conversion tools we’ve seen.” Although working with vendors from other countries hasn’t always worked out for their dealership’s website, he says the PERQ integration went smoothly.
In this case study...
PERQ | Automotive
29
Unique leads in first month
31%
Conversion Rate (Leads to cars sold) in first month
“The quality of leads are much better from PERQ. The people are more qualified buyers and we’re having a higher success rate on converting the leads to sales."
Doug Culham
General Manager, Harris Mazda
Switch & Lockerbie
Indianapolis, Indiana
In addition to knowing more about their web audience, the goal of partnering with PERQ is to get qualified renter profiles in the hands of the leasing agents, and therefore increase occupancy rates by having a steady stream of applicants.
In this case study...
PERQ | Multifamily
278
LEADS FOR LOCKERBIE LOFTS
124
LEADS FOR FLATS AT SWITCH
“You can really see what you are paying for. The team at PERQ is great to work with and willing to update and make changes to the product to make sure it fits at each different property."
Anna Barabas
MARKETING PRINCIPAL AT TWG
Myers Furniture
New Castle, Indiana
They started using PERQ in September 2016, and after 90 days, they averaged a 544% lift in web engagement from their benchmark. Before teaming up with PERQ, only 1% of their web traffic converted to web inquiries.
In this case study...
PERQ | Furniture
7%
AVERAGE CONVERSION RATE — 90 DAYS
198%
ROI — FIRST 90 DAYS
“To see an ROI in less than three months is a great feeling, and it's proof that PERQ not only increases website conversion but also greatly impacts the ultimate goal of increasing sales."
Todd Myers
Co-Owner, Myers Furniture
East Bay BMW
Pleasanton, California
During the PERQ demo, Burger says they realized the old static forms — that just captured a visitor’s name, phone number and email address — weren’t getting them the information they needed.
In this case study...
PERQ | Automotive
#1
Overal Lead Volume
#1
Overall Sales
“Because of PERQ, the conversation starts off better with our customer. We’re not going in completely cold."
Jason Burger
INTERNET Sales MANAGER, East Bay BMW
Krieger Ford
Columbus, Ohio
With a goal of driving as many people to their auto dealership website as possible, Thomas says he knew Krieger Ford had to find a way to convert those visitors to quality leads.
In this case study...
PERQ | Automotive
9
vehicles sold
23%
lead to showroom visit
“The price point has always been a very attractive piece of PERQ, but more than that, the passion and dedication of the folks at PERQ really resonated with me."
Chris Thomas
INTERNET SALES MANAGER, KRIEGER Ford
Jenkins & Wynne
Clarksville, Tennessee
The Jenkins & Wynne team had a popular trade-in tool on their website but like most dealers, didn’t consider it to be a source of lead generation.
In this case study...
PERQ | Automotive
40
vehicles sold
22%
CONVERSION RATE (LEADS TO CARS SOLD)
“Our team just really enjoys the PERQ leads because they're not a waste of time."
Casey Jenkins
INTERNET MANAGER, JENKINS & WYNNE
Four Seasons Ford
Hendersonville, North Carolina
Because of their commitment to service, they wanted to generate more qualified leads through their website traffic and utilize in-depth consumer profiles to help understand their customer’s needs.
In this case study...
PERQ | Automotive
215%
INCREASE IN AVERAGE MONTHLY LEADS
42%
E-PRICE LEADS AT END OF BUYING PROCESS
“The ability to see the consumer profile allows us to personalize everything we use to get the customer in the dealership; the phone call, voicemail and email can all be conducted according to their consumer profile."
Krista Gregg
COMMUNICATIONS MANAGER
Honda Dealer
Texas
Their old tool was difficult to customize to their marketing efforts, and failed to offer all the relevant customer information that they needed to help convert a trade-in lead to a sale.
PERQ | Automotive
222
Leads Captured
17%
CONVERSION LEAD TO SALE
“At a similar price, why not use a service that is flexible, more customer friendly, and gives the dealership additional ways to attract customers?"
INTERNET SALES DIRECTOR
Findlay Kia
Las Vegas, Nevada
While Findlay Kia's success has been consistent over the years, Mark Olson (Director of E-Commerce and Business Development) has always been on the lookout for the next best thing.
In this case study...
PERQ | Automotive
313
Leads Captured
12%
CONVERSION LEAD TO SALE
“Before we even reach out, we have a pretty solid idea of where our customer’s mind is at and what they’re looking for."
Mark Olson
DIRECTOR OF E-COMMERCE & BUSINESS DEV.
Ron Carter
Alvin, Texas
The Ron Carter team signed on with PERQ in March with the Plus package, and saw so much value in their first month, that they decided to upgrade to the professional package. They have converted 13 of their static leads forms into interactive experiences, and after only a few months, are reaping the benefits of more, personalized consumer engagement.
PERQ | Automotive
204
Leads so far in March from Trade (12 cars sold)
52
E-Price leads so far (4 cards sold)
Marshall Dry Ridge Toyota
Kentucky
This Toyota dealership wanted to capture all types of leads from their website, something that one-off tools do not offer. With PERQ, they now capture trade, e-price, and special offer leads, as well as leads interested in OEM promotions.
In this case study...
PERQ | Automotive
5x
as Many Trade-in Leads in Just Over Two Months
80%
80% of Leads Marked Purchase Timeframe as “Now”
“If it wasn’t for PERQ, those leads would have been lost without them giving us their contact information."
IT/Marketing Manager
Maplewood Toyota & Inver Grove Toyota
Maplewood & Inver Grove, MN
This two Toyota location dealership wanted to find a competitive edge in its market. They wanted a solution that was customizable to their brand and a strategy to help improve lead quality.
PERQ | Automotive
451
leads generated in first 90 days
63%
of leads indicated they were ready to “buy now”
“This has increased our lead generation efforts and improved lead contact information”
Randy D
Digital Marketing Director
Court Street Ford
Bourbonnais, Illinois
Before working with PERQ, Court Street Ford viewed their trade-in tool only as a tool for consumers to use, not as a lead generator. Since using Trade Appraisal Plus with PERQ, they’ve implemented new BDC strategies for handling the large volume of high-quality leads that we're receiving.
PERQ | Automotive
25%
of Digital Sales Came From PERQ
63%
of Leads Ready to Buy Now
“Black Book was hard to find and get through. Trade Appraisal Plus was easy - it’s more of a step-by-step process.”
Wes Sproul
BDC Manager, Court Street Ford
Northwest Honda
Bellingham, Washington
During just two months of using the trade-in experience, this dealership received 54 high-quality trade-in leads. The consumer profiles that accompany each lead tell the dealership things like trade purchase timeframe, who wants help with financing, and contact preference.
PERQ | Automotive
54
trade-in leads in 2 months
70%
of leads were in the market to buy “now”
“I think it is definitely worth a try. Lizzie definitely didn't over promise anything she assured me we would be satisfied and followed up consistently and I felt that she built the trust that I needed to make a switch and I am glad we did.”
Stephanie A
Internet Sales Manager
Fairfield Auto Group
Pennsylvania
The auto group experienced so much success in the one store that used the trade appraisal program that the next month, they implemented the mail version of Trade Appraisal Plus four stores.
In this case study...
PERQ | Automotive
78
vehicles sold
43%
lead to sale conversion
“We sold a boat load off your mailer – thank you for that!! You can always use me for a reference!"
Doug Hillyard
General Manager
Feldmann Imports
Bloomington, Minnesota
Feldmann Imports has been in business for over 32 years, carries roughly 300 new and used vehicles in inventory and utilizes Dealer.com for their website. Previously they had been using the PureCars trade-in tool to convert website visitors.
In this case study...
PERQ | Automotive
280%
increase in leads captured
10%
lead to sale conversion
“I’m happy to report that in our first month with PERQ, we received well over 2x the leads and lead-to-sale conversion!"
Dave Anderson,
INTERNET MANAGER
Jenkins & Wynne Honda
Clarksville, TN
Jenkins and Wynne have been in auto business for over 60 years, carrying over 700 new vehicles across three websites. They were previously using AutoTrader trade-in tool with their websites from Dealertrack and Ford Direct. Unhappy with lead quality from AutoTrader, we helped set goals to double their results with PERQ.
In this case study...
PERQ | Automotive
247%
increase in leads captured
16
total vehicles sold
“My sales team found utilizing the buyer profiles helpful when understanding how to best respond to our customers. This allowed for a seamless transition into the dealership."
Casey Jenkins
Internet Manager
Paducah Ford Lincoln
Paducah, Kentucky
Prior to Trade Appraisal Plus, Paducah Ford wasn’t using any sort of 3rd party trade-in tool to obtain leads; so they weren’t looking for an alternative to any current system. What they were looking for, however, was a way for them to make full use of their website; with the hope of getting more in-store traffic and generating more sales.
In this case study...
PERQ | Automotive
4
vehicles sold in first 30 days
16%
lead to sale conversion rate
“Some of our best leads are ones who are inquiring about particular vehicles and who are looking to trade."
Jeremy McNutt
Internet Sales Director/BDC Manager