Oklahoma City, Oklahoma
After cutting marketing budget, Mercedes-Benz of Oklahoma City stopped using PERQ software and saw a decline in quality leads. Their solution: sign back up with PERQ.
Leads in 90 days
Leads to Cars Sold
“PERQ offers the highest percentage of leads with the highest closing rate. I would recommend other dealerships use it, just based on the change in lead submission we saw with and without the tool."
After only 60 days using PERQ, Greenbaum saw significant changes in customer engagement on their website, lead capture and increases in revenue. Consumer profile data captured from the online interactive experiences, they say, helped their team to be better prepared to talk to those potential buyers.
Increase in time on page
ROI in 60 days
“PERQ allows us to be efficient to how we market with consumers… so we’re not bombarding them with information that doesn’t relate to them."
Advertising Manager & Partner
Live Oak, Florida
To entice car buyers from other larger cities, eCommerce director Josh Bagley added PERQ software knowing it would help to personalize the visitor’s website experience. Closing rates increased 2 to 3% for the dealership and their receiving higher quality lead data, he says, thanks to PERQ.
Average Monthly Leads
Leads to Cars Sold
“PERQ gives us more information to meet the customers’ needs better,” he says. “We know what they’re looking for, what part of the buying process they’re in and how they want to be contacted."
eCommerce Director, Walt’s Live Oak Ford
Nanaimo, BC, Canada
Thanks to PERQ, General Manager Doug Culham says leads they receive are higher quality: “It’s one of the best conversion tools we’ve seen.” Although working with vendors from other countries hasn’t always worked out for their dealership’s website, he says the PERQ integration went smoothly.
Unique leads in first month
Conversion Rate (Leads to cars sold) in first month
“The quality of the leads are much better. We receive more qualified buyers and we’re having a higher success rate on converting the leads to sales."
General Manager, Harris Mazda
In addition to knowing more about their web audience, the goal of partnering with PERQ is to get qualified renter profiles in the hands of the leasing agents, and therefore increase occupancy rates by having a steady stream of applicants.
LEADS FOR LOCKERBIE LOFTS
LEADS FOR FLATS AT SWITCH
“You can really see what you are paying for. The team at PERQ is great to work with and willing to update and make changes to the product to make sure it fits at each different property."
MARKETING PRINCIPAL AT TWG
New Castle, Indiana
They started using PERQ in September 2016, and after 90 days, they averaged a 544% lift in web engagement from their benchmark. Before teaming up with PERQ, only 1% of their web traffic converted to web inquiries.
AVERAGE CONVERSION RATE — 90 DAYS
ROI — FIRST 90 DAYS
“To see an ROI in less than three months is a great feeling, and it's proof that PERQ not only increases website conversion but also greatly impacts the ultimate goal of increasing sales."
Co-Owner, Myers Furniture
During the PERQ demo, Burger says they realized the old static forms — that just captured a visitor’s name, phone number and email address — weren’t getting them the information they needed.
Overal Lead Volume
“Because of PERQ, the conversation starts off better with our customer. We’re not going in completely cold."
INTERNET Sales MANAGER, East Bay BMW
With a goal of driving as many people to their auto dealership website as possible, Thomas says he knew Krieger Ford had to find a way to convert those visitors to quality leads.
lead to showroom visit
“The price point has always been a very attractive piece of PERQ, but more than that, the passion and dedication of the folks at PERQ really resonated with me."
INTERNET SALES MANAGER, KRIEGER Ford
The Jenkins & Wynne team had a popular trade-in tool on their website but like most dealers, didn’t consider it to be a source of lead generation.
CONVERSION RATE (LEADS TO CARS SOLD)
“Our team just really enjoys the PERQ leads because they're not a waste of time."
INTERNET MANAGER, JENKINS & WYNNE
Hendersonville, North Carolina
Because of their commitment to service, they wanted to generate more qualified leads through their website traffic and utilize in-depth consumer profiles to help understand their customer’s needs.
INCREASE IN AVERAGE MONTHLY LEADS
E-PRICE LEADS AT END OF BUYING PROCESS
“The ability to see the consumer profile allows us to personalize everything we use to get the customer in the dealership; the phone call, voicemail and email can all be conducted according to their consumer profile."
Their old tool was difficult to customize to their marketing efforts, and failed to offer all the relevant customer information that they needed to help convert a trade-in lead to a sale.
CONVERSION LEAD TO SALE
“At a similar price, why not use a service that is flexible, more customer friendly, and gives the dealership additional ways to attract customers?"
INTERNET SALES DIRECTOR
Las Vegas, Nevada
While Findlay Kia's success has been consistent over the years, Mark Olson (Director of E-Commerce and Business Development) has always been on the lookout for the next best thing.
CONVERSION LEAD TO SALE
“Before we even reach out, we have a pretty solid idea of where our customer’s mind is at and what they’re looking for."
DIRECTOR OF E-COMMERCE & BUSINESS DEV.
The Ron Carter team signed on with PERQ in March with the Plus package, and saw so much value in their first month, that they decided to upgrade to the professional package. They have converted 13 of their static leads forms into interactive experiences, and after only a few months, are reaping the benefits of more, personalized consumer engagement.
Leads so far in March from Trade (12 cars sold)
E-Price leads so far (4 cards sold)
This Toyota dealership wanted to capture all types of leads from their website, something that one-off tools do not offer. With PERQ, they now capture trade, e-price, and special offer leads, as well as leads interested in OEM promotions.
as Many Trade-in Leads in Just Over Two Months
80% of Leads Marked Purchase Timeframe as “Now”
“If it wasn’t for PERQ, those leads would have been lost without them giving us their contact information."
Maplewood & Inver Grove, MN
This two Toyota location dealership wanted to find a competitive edge in its market. They wanted a solution that was customizable to their brand and a strategy to help improve lead quality.
leads generated in first 90 days
of leads indicated they were ready to “buy now”
“This has increased our lead generation efforts and improved lead contact information”
Digital Marketing Director
Before working with PERQ, Court Street Ford viewed their trade-in tool only as a tool for consumers to use, not as a lead generator. Since using Trade Appraisal Plus with PERQ, they’ve implemented new BDC strategies for handling the large volume of high-quality leads that we're receiving.
of Digital Sales Came From PERQ
of Leads Ready to Buy Now
“Black Book was hard to find and get through. Trade Appraisal Plus was easy - it’s more of a step-by-step process.”
BDC Manager, Court Street Ford
During just two months of using the trade-in experience, this dealership received 54 high-quality trade-in leads. The consumer profiles that accompany each lead tell the dealership things like trade purchase timeframe, who wants help with financing, and contact preference.
trade-in leads in 2 months
of leads were in the market to buy “now”
“I think it is definitely worth a try. Lizzie definitely didn't over promise anything she assured me we would be satisfied and followed up consistently and I felt that she built the trust that I needed to make a switch and I am glad we did.”
Internet Sales Manager
The auto group experienced so much success in the one store that used the trade appraisal program that the next month, they implemented the mail version of Trade Appraisal Plus four stores.
lead to sale conversion
“We sold a boat load off your mailer – thank you for that!! You can always use me for a reference!"
Feldmann Imports has been in business for over 32 years, carries roughly 300 new and used vehicles in inventory and utilizes Dealer.com for their website. Previously they had been using the PureCars trade-in tool to convert website visitors.
increase in leads captured
lead to sale conversion
“I’m happy to report that in our first month with PERQ, we received well over 2x the leads and lead-to-sale conversion!"
Jenkins and Wynne have been in auto business for over 60 years, carrying over 700 new vehicles across three websites. They were previously using AutoTrader trade-in tool with their websites from Dealertrack and Ford Direct. Unhappy with lead quality from AutoTrader, we helped set goals to double their results with PERQ.
increase in leads captured
total vehicles sold
“My sales team found utilizing the buyer profiles helpful when understanding how to best respond to our customers. This allowed for a seamless transition into the dealership."
Prior to Trade Appraisal Plus, Paducah Ford wasn’t using any sort of 3rd party trade-in tool to obtain leads; so they weren’t looking for an alternative to any current system. What they were looking for, however, was a way for them to make full use of their website; with the hope of getting more in-store traffic and generating more sales.
vehicles sold in first 30 days
lead to sale conversion rate
“Some of our best leads are ones who are inquiring about particular vehicles and who are looking to trade."
Internet Sales Director/BDC Manager