As a company that places a strong focus on maximizing results and creating personalized experiences for residents, it goes without saying that the PERQ interactive technology was the right choice for Buckingham. With personalized web experiences like tour scheduling, pre-qualification assessment, “What floor plan is right for you?” and more, leasing agents are able to capture renters in all stages of the renting process, not just those looking to sign right away.
These enhanced consumer experiences on the property websites create a more meaningful interaction between the property and the renter. Buckingham now has increased visibility into leads, tours, applicants, and leases that are tied to their web audience.
In addition to finding out more about their web audience, Buckingham’s goal of partnering with PERQ is to increase web conversion and increase average leads per month. In April, each property set a goal website to lead conversion rate they hoped to reach using PERQ’s web engagement software, and all ten properties surpassed their goal rate by an average of 152%.
Prior to using the software, these 10 Buckingham properties averaged a 1.6% conversion rate of web traffic into leads. After implementing PERQ’s technology onto the property websites, the properties saw an average web visitor to lead conversion rate of 5.13%.
In addition, an application analysis found that 54% of applicants in the last 90 days went through PERQ’s interactive web experience.
With the data captured from PERQ, in the last 90 days Buckingham has
"Since using PERQ, we've seen a tremendous lift in engagement on our property's websites, resulting in a great conversion from website traffic to known leads, as well as actual in-person tours scheduled. I'd recommend PERQ to anyone looking to get more qualified conversions from potential renters on their websites. "