In today’s marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that’s simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience. That “evidence” bit can be a tough nut to crack when you can’t tell… Read More
Did you get a chance to attend the Optech conference this year? If not, you may have missed out on some important conversations happening among the forward-thinking leaders in attendance of this leading multifamily technology event. Keep reading for a recap of some of the latest concepts in multifamily tech… Read More
It’s time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling “made-for-me” buying experiences. By and large, that investment was rewarded with sharp increases in conversions, consumer spend and retention. Consumers, in turn, have grown used… Read More
In our work with multifamily marketers, we’ve noticed four common traits among high performers. For one, they focus on sustainable gains over short-lived stunts or “fixes” that can’t drive marketing performance long-term. Second, they keep a watchful eye on changing market dynamics and adapt quickly to match consumer behaviors and… Read More
This article covers the top multifamily events for 2023. Visit our new article for the best multifamily conferences in 2024. Multifamily conferences are a vital aspect in the industry whether you’re multifamily leadership looking for a solution to automate and personalize your renter’s journey or if you’re part… Read More
A guest post by Funnel Leasing on why a commitment to meaningful integrations to drive excellent experience for operators, teams, and renters is essential to the future of multifamily. Gone are the days of walled garden multifamily tech. They weren’t great (for anyone)… Read More
Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends. Until now, multifamily marketing performance metrics have been incredibly hard to pinpoint, and PERQ’s Multifamily Quarterly Report (MQ for short) is designed to fill that gap. The quarterly cadence is… Read More
We’re big advocates of tech integrations, automations, and open platforms to meet the demands of today’s renters and multifamily marketing teams. With that in mind, we’re committed to building a platform that “plays well with others” — a must-have capability for operating efficiently in today’s environment. As it happens, the folks… Read More
For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors. What’s the industry average for the goals I’m pursuing? For teams who are “killing it” with lead generation, what’s driving their results?… Read More