Multifamily Blog
From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily below
Favorite blogs from the team
PRESS RELEASE: PERQ and JDR Consulting Partner to Deliver Streamlined Access to Multifamily Marketing Automation Solution
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily's online standalone marketing automation...
PRESS RELEASE: PERQ and JDR Consulting Partner to Deliver Streamlined Access to Multifamily Marketing Automation Solution
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily's online standalone marketing automation...
Multifamily Data Reveals Impact of Interactive Website Experiences on Renter Conversions
In today's marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that's simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience....
NMHC Optech 2022 Conference Recap: Remapping the Prospect Journey with Automation and Nurture Blends
Did you get a chance to attend the Optech conference this year? If not, you may have missed out on some important conversations happening among the forward-thinking leaders in attendance of this leading multifamily technology event. Keep reading for a recap of some of...
PERQ Launches Multifamily’s First Standalone Marketing Automation for Personalized Renter Journeys
It's time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling "made-for-me" buying experiences. By and large, that investment was rewarded with...
Case Study: Laramar Group Catapults Conversions, Savings with 3-Month PERQ Pilot
In our work with multifamily marketers, we've noticed four common traits among high performers. For one, they focus on sustainable gains over short-lived stunts or "fixes" that can't drive marketing performance long-term. Second, they keep a watchful eye over changing...
5 Multifamily Conferences for Multifamily Leadership to Attend in 2023
Multifamily conferences are a vital aspect in the industry whether you're multifamily leadership looking for a solution to automate and personalize your renter's journey or if you're part of an onsite leasing team looking for support in nurturing prospects through a...
Multifamily Marketing Best Practices
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Multifamily Marketing Best Practices
Most Recent Articles in Our Multifamily Blog
Case Study: Laramar Group Catapults Conversions, Savings with 3-Month PERQ Pilot
In our work with multifamily marketers, we've noticed four common traits among high performers. For one, they focus on sustainable gains over short-lived stunts or "fixes" that can't drive marketing...
5 Multifamily Conferences for Multifamily Leadership to Attend in 2023
Multifamily conferences are a vital aspect in the industry whether you're multifamily leadership looking for a solution to automate and personalize your renter's journey or if you're part of an...
Open Ecosystem Integrations Are Better for Renters, Property Management Companies, and the Multifamily Industry Alike
A guest post by Funnel Leasing on why a commitment to meaningful integrations to drive excellent experience for operators, teams, and renters is essential to the future of multifamily. Gone are the...
Multifamily Quarterly Analysis: Renter Journey Patterns and Paths to Conversion
Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends. Until now, multifamily marketing performance...
Integration Spotlight: Frictionless Leasing With Funnel + PERQ
We’re big advocates of tech integrations, automations, and open platforms to meet the demands of today’s renters and multifamily marketing teams. With that in mind, we’re committed to building a...
Multifamily Quarterly Report Reveals Renter Journey Patterns & Drivers for Marketing Performance
For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors. What’s the industry average for the goals I’m pursuing?...
PERQ CEO Goes Over the Edge (For a Good Cause)
Well, he’s done it. PERQ CEO Scott Hill finally went over the edge. To be clear, it was for a good cause. Each year, the United Way of Central Indiana sends 80 local leaders to rappel down the...
Elevate Your Renters’ Journey By Solving These Multifamily Challenges
The Multifamily industry, like many other industries, is always evolving. One aspect that remains constant is multifamily properties’ desire to provide their prospects with a seamless renters’...
Generating More Leads For Less With Lead Source Attribution
As the multifamily market evolves and becomes more competitive, PMCs are putting pressure on the business expenses that roll up to NOI, and this affects marketers directly. Whether occupancy is high...