From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Staying ahead of the curve on multifamily technology trends shaping the renter’s journey is crucial for effective apartment marketing. But in a world where multifamily housing is increasingly about more than just four walls, effective marketing that attracts and retains residents is no small feat. Creating a dynamic strategy… Read More
The Challenge The subject of this story is a property management company (PMC) with 100 properties currently under management across the United States. With explosive growth of 30% expected over the next year, the PMC team was taking a serious look at how they can offer better online experiences to… Read More
In the competitive world of multifamily, converting leads into property tours is an imperative step toward securing residents and maximizing occupancy rates. As part of that, lead-to-tour conversion is a critical metric for multifamily communities. It measures the percentage of leads that result in actual tours of the property. A… Read More
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is… Read More
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front-row seat to what’s… Read More
With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It’s why peer insights are so valuable — especially from professionals who’ve been down the same road and found better ways to accelerate conversions without adding to their team’s load. With that in… Read More
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily’s online standalone marketing automation platform for automating and personalizing the renter’s journey directly to JDR’s clients. Read More
For many renters, finding a new rental unit feels a bit like stepping back in time. For leasing agents, the experience isn’t much better. Here’s what we mean: Chances are you’ve leaned on interactive automations at least a dozen times today to navigate your work routine, place an order, get… Read More
By Maribeth Ross
• Featured
As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there’s a lot riding on what you, as multifamily marketers, choose to place your attention, dollars, and even reputation on. Though hunches and past successes can make good discussion points, nothing beats data when it… Read More
Andy Medley
CRO & Co-Founder
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