Inbound Marketing for Multifamily
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is… Read More
Multifamily Blog
From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Marketing to Renters: Guidelines and Best Practices
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front-row seat to what’s… Read More
7 Multifamily Marketers Share How They’re Driving Renter Conversions
With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It’s why peer insights are so valuable — especially from professionals who’ve been down the same road and found better ways to accelerate conversions without adding to their team’s load. With that in… Read More
PRESS RELEASE: PERQ and JDR Consulting Partner to Deliver Streamlined Access to Multifamily Marketing Automation Solution
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily’s online standalone marketing automation platform for automating and personalizing the renter’s journey directly to JDR’s clients. Read More
Better Experiences, Higher Conversions: How Mission Rock Transformed the Multifamily Renter’s Journey
For many renters, finding a new rental unit feels a bit like stepping back in time. For leasing agents, the experience isn’t much better. Here’s what we mean: Chances are you’ve leaned on interactive automations at least a dozen times today to navigate your work routine, place an order, get… Read More
By Maribeth Ross
• Featured
2023 Multifamily Field Guide: Trending Renter Behaviors & Best Bets for Multifamily Marketers
As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there’s a lot riding on what you, as multifamily marketers, choose to place your attention, dollars, and even reputation on. Though hunches and past successes can make good discussion points, nothing beats data when it… Read More
Multifamily Market Outlook for 2023 and Beyond
With experts’ forecasts for the multifamily market outlook mixed for 2023, it’s easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily sector will perform above average in 2023 despite the economic headwinds. Their claim is that demand is still steady and… Read More
Multiply Leads with Your Multifamily Lead Analysis Report
As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects marketers directly. Regardless of occupancy levels, multifamily marketers are being asked to reduce marketing costs in order to help… Read More
Multifamily Data Reveals Impact of Interactive Website Experiences on Renter Conversions
In today’s marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that’s simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience. That “evidence” bit can be a tough nut to crack when you can’t tell… Read More
By Amber Fugedi
• Featured
Andy Medley
CRO & Co-Founder
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