From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
As the multifamily market continues to shift, property owners, managers, and marketers must balance what renters are looking for with financial realities. Where does it make sense to invest over the coming year? What can multifamily companies expect in return for those investments? PERQ is dedicated to helping property management… Read More
This article covers the top multifamily events for 2025. Visit our new article to discover the top multifamily conferences in 2026. The multifamily industry continues to evolve rapidly with new technology trends, market shifts, and changing consumer expectations. Whether you’re a property owner, marketer, developer, or industry professional, staying… Read More
Digital marketing in the multifamily industry isn’t just an option anymore—it’s essential for staying competitive. The multifamily industry has evolved rapidly in the past few years, especially as it relates to digital marketing. Automation tools, from lead nurturing to online tour scheduling, have transformed how properties connect with prospects by… Read More
A good marketing plan brings in qualified leads without overspending. In multifamily, that means attracting renters who are the right fit and turning them into leases with less effort and cost. PERQ has helped many multifamily properties improve their marketing with smart technology and automation. We’ve built tools that make… Read More
One of the first steps to filling empty units fast is making sure potential renters know your property exists. Then, you need to catch their attention with ads that make your property stand out above the rest. These multifamily advertising tips will help. Most renters today do their apartment hunting… Read More
More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. While in-person tours will always be essential to the decision-making process, you’ll have to create an online presence to appeal to the 98% of prospective renters who use the Internet to find… Read More
Managing a marketing budget for multifamily properties is often challenging, with marketing expenses often being the first to face cuts during budget reviews. This means it’s crucial to understand your expenses and the results achieved so you can advocate for your budget as an expert. While there are more platforms… Read More
Apartmentalize Powered by NAA, the biggest annual event in the multifamily industry, certainly delivered this year. The city of brotherly love embraced all things multifamily June 19-21 in Philadelphia, Pennsylvania and PERQ was delighted to be part of the conference again. Amidst discussions on AI and technology,… Read More
I’ve been a long-time marketer – longer than I care to admit, if I’m being entirely truthful. As CMO for PERQ, I’ve brought experience from decades of business-to-consumer and business-to-business marketing roles that happened over the years that marketing transitioned into digital marketing. I’ve seen it all. And I’ve learned… Read More
By Maribeth Ross
• Apartment Marketing, Multifamily Market Insights
Andy Medley
CRO & Co-Founder
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