From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Our EVP of Marketing, Muhammad Yasin, had a chance to hang out with Katrina Greene (CAM, Senior Regional Property Manager, and NALP Instructor) in a virtual chat on leasing agent training to find out why she views training as an ongoing process, not a one-time event. She had… Read More
Consumers want options. The way we shop, do our research online and who we choose to do business with all comes down to each individual person. There’s no difference when it comes to touring your property. Giving consumers options online for how they can tour your property on their own… Read More
The option of in-unit laundry left other apartment features out to dry — cleaning up as the most in-demand apartment amenities that renters seek, with 3 out of 4 prospects preferring a unit with a washer and dryer, according to the 2019 PERQ Multifamily Field Guide. … Read More
Apartment marketing blogs offer rental communities a multitude of benefits, yet they aren’t commonly included in property management marketing strategies. Ironically, those working in the multifamily property industry rely heavily on blogs written by marketing and leasing experts to spot new trends, learn about technology, and discover new ways… Read More
Businesses create personas to place the consumer at the center of decision-making. Customer personas work when designing products and services, yet do they still serve a purpose in marketing and sales? Marketing, the process of identifying, anticipating, and satisfying customers’ needs and wants… Read More
With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Bozzuto; Margaret… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily News & Trends
In today’s reality, social distancing has become a part of normal business. Brick and mortar stores have closed storefronts or have limited business hours, forcing customers to shop online. How do you make the consumer feel important when you can only interact through a screen? … Read More
If you’re puzzling over how to increase your property lead to tour conversion, your apartment website may be the missing piece. Sure, your multifamily team posts dazzling photos and highlights all of the amazing amenities, but does the website invoke any strong emotions or inspire prospects to take action?… Read More
Almost everyone has a social media account, but is it used correctly? With 3.5 billion social media users and counting, the use of social platforms continues to grow. Sites like Facebook, LinkedIn, Instagram, and… Read More
Andy Medley
CRO & Co-Founder
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