From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Apartment marketing blogs offer rental communities a multitude of benefits, yet they aren’t commonly included in property management marketing strategies. Ironically, those working in the multifamily property industry rely heavily on blogs written by marketing and leasing experts to spot new trends, learn about technology, and discover new ways… Read More
Businesses create personas to place the consumer at the center of decision-making. Customer personas work when designing products and services, yet do they still serve a purpose in marketing and sales? Marketing, the process of identifying, anticipating, and satisfying customers’ needs and wants… Read More
With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Bozzuto; Margaret… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily News & Trends
In today’s reality, social distancing has become a part of normal business. Brick and mortar stores have closed storefronts or have limited business hours, forcing customers to shop online. How do you make the consumer feel important when you can only interact through a screen? … Read More
If you’re puzzling over how to increase your property lead to tour conversion, your apartment website may be the missing piece. Sure, your multifamily team posts dazzling photos and highlights all of the amazing amenities, but does the website invoke any strong emotions or inspire prospects to take action?… Read More
Almost everyone has a social media account, but is it used correctly? With 3.5 billion social media users and counting, the use of social platforms continues to grow. Sites like Facebook, LinkedIn, Instagram, and… Read More
With apartment occupancy rates at the highest level in 20 years, averaging more than 96 percent across the country, prospective renters often struggle to find a readily available unit at their preferred property that meets their needs. They end up languishing on a waitlist while they hunt online for other options. Read More
Seeing someone smile and laugh while sharing stories through virtual chats helps to keep the human connection alive during lockdown. As the multifamily apartment industry finds new ways to do business and connect with rental prospects, we wanted to check in to see how everyone is holding up. Read More
With the plethora of online platforms and consumer data now available to businesses, you’re likely seeing more leads stream into your CRM than ever before. It’s a delicate balance between building a relationship with each new potential customer and making them feel immediately welcomed, and overloading your sales staff with… Read More
Andy Medley
CRO & Co-Founder
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