Gain valuable multifamily market insights by diving into our blog posts for in-depth analysis, trends, and data-driven perspectives.
Managing a marketing budget for multifamily properties is often challenging, with marketing expenses often being the first to face cuts during budget reviews. This means it’s crucial to understand your expenses and the results achieved so you can advocate for your budget as an expert. While there are more platforms… Read More
I’ve been a long-time marketer – longer than I care to admit, if I’m being entirely truthful. As CMO for PERQ, I’ve brought experience from decades of business-to-consumer and business-to-business marketing roles that happened over the years that marketing transitioned into digital marketing. I’ve seen it all. And I’ve learned… Read More
By Maribeth Ross
• Apartment Marketing, Multifamily Market Insights
After spending 13 years in the multifamily industry on the PMC side, last year I made a big-time career move. After a lot of consideration, I decided to make the leap out of operations and into tech. Here’s my story of how I took my newly found passion of PropTech… Read More
With experts’ forecasts for the multifamily market outlook mixed for 2023, it’s easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily sector will perform above average in 2023 despite the economic headwinds. Their claim is that demand is still steady and… Read More
For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors. What’s the industry average for the goals I’m pursuing? For teams who are “killing it” with lead generation, what’s driving their results?… Read More
Those prospective renters you’re trying to reach? They’re making decisions differently these days. As the multifamily landscape shifts, The Multifamily Quarterly (MQ) report was created as a “wilderness guide” of sorts, giving multifamily pros a place to turn for metrics and insights on emerging… Read More
Each month, we continue to host multifamily industry leaders in our “Sofa Seminar” series, gleaning from their experiences and success in multifamily marketing. In this month’s seminar, we learned how two seasoned multifamily marketers are using AI to enhance the rental experience, generate high-intent leads, and ease the load on… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
Between burnout and a desire for better work conditions, workers are fleeing the multifamily industry in alarming numbers. In recent weeks, the Financial Review reported stress levels and mental health issues have spurred up to 30% of property managers to resign in the past year, and research… Read More
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ’s Sofa Seminar Series, we’re joined by two of your peers in exploring how multifamily data can help you turn more leads into renters and advocates. Special guests… Read More
By Amber Fugedi
• Featured, Multifamily Market Insights, Success Stories
Andy Medley
CRO & Co-Founder
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