It’s officially spooky season! This is a great time for onsite teams to do some fun and festive events, contests, social content, and promos for local events. Depending on your location, this could be a time of year where there is a lull in leasing and you’re focusing more on resident satisfaction. Resident events, while for residents, can be used for your own marketing and SEO purposes as well. Taking photos and writing recap blog posts of these events can help boost your search rankings organically and give you more fun content to pull from when promoting posts on social media or running your ads later.
CONTESTS AND EVENTS
Halloween is a great theme for events. Some themed activities you can do for your community include:
- Door Decorating Contest
- Costume Contest
- Scary Movie Nights
- Trick or Treat
- Craft Night
- Carving Jack O’Lanterns
- Halloween Trivia/Bingo Night
It can be difficult to get resident participation, and this varies from community to community. Creating some incentives for winners and participation can boost your attendance numbers. For every post on social media, and for attending, you can give them a raffle ticket for either gift cards to local businesses or for online shopping. You could also do physical prizes like a new vacuum or pots and pans.
The best part about these kinds of events is that you can take photos and videos of them to use for content on your website, Instagram and TikTok. This will help break up the stock photo like posts of gallery photos and random community reminders. You can also write recap blogs about the events for your website. This can help boost your local SEO and give prospect’s a reason to stay on your site longer. People like to know about what life is like in different communities. That’s why reality tv and vlogging is a huge segment of entertainment.
If your community is all ages or has kids, hosting a trick or treat or a craft night for kids to help with door decorating will be a great win for prospects and residents with children. They want to live in communities that care about their children. Making it a fun place for kids to live will attract more families and encourage the ones that are there to renew. Not many communities tend to focus on the kids but if your property has a lot of families, you need to have some events and activities to cater to them as well.
These ideas can be done year after year. Tag us on Instagram or TikTok, @perqmarketing, if you end up doing any of these. Happy Halloween!