From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects marketers directly. Regardless of occupancy levels, multifamily marketers are being asked to reduce marketing costs in order to help… Read More
As the multifamily market evolves and becomes more competitive, PMCs are putting pressure on the business expenses that roll up to NOI, and this affects marketers directly. Whether occupancy is high or not for a particular community, marketers are being pressured to reduce marketing costs because it helps the profitability… Read More
Multifamily PMCs often manage to a measurement of the cost per lead or the cost per lease. The average spend varies widely and is reportedly on the rise. Whether you manage one or both of these metrics, if you’re not comfortable with what you see, you need to take action. Cost per Lead refers to… Read More
After March 2020, many multifamily companies saw a dramatic increase in the number of property management leads coming from their website. That sounds amazing, a huge number of leads to pick perfect tenants from. The reality is these aren’t all real leads. Some of these are just casual online… Read More
Multifamily communities have found themselves swamped with an increase in online traffic and online leads. Consumer buying habits have gradually changed in the last decade towards automation and instant gratification. This path is also being followed by the next generation of renters, Generation Z. Gen Z has grown up with… Read More
With apartment occupancy rates at the highest level in 20 years, averaging more than 96 percent across the country, prospective renters often struggle to find a readily available unit at their preferred property that meets their needs. They end up languishing on a waitlist while they hunt online for other options. Read More
With the plethora of online platforms and consumer data now available to businesses, you’re likely seeing more leads stream into your CRM than ever before. It’s a delicate balance between building a relationship with each new potential customer and making them feel immediately welcomed, and overloading your sales staff with… Read More
Armed with an array of generation sources for multifamily leads, properties can find themselves inundated in an unmanageable tangle of online leads coming in from all digital directions. Intelligent lead automation simplifies the lead nurture process for a multifamily property management company and frees up the leasing specialists so they… Read More
Many PMCs follow established processes for managing leads, but in today’s dynamic landscape, it’s crucial to reassess and adapt. The events of the last few years made us witness significant shifts in consumer behavior and the “digital” trend hasn’t stopped growing. The influx of young renters and digitally savvy buyers… Read More
Andy Medley
CRO & Co-Founder
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