From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Properties See Returning Website Traffic with Automated Lead Nurture In the multifamily industry, regional managers often talk about all of the website leads that get ignored — up to 50% in some instances. Properties and management companies are wasting their digital marketing dollars to generate website traffic to increase leads… Read More
Multifamily property companies historically focused on first-touch lead attribution. Before the internet, the renter’s journey was fairly limited and linear so that model made sense. Multi-touch lead attribution better reflects a renter’s behavior nowadays, delivering a detailed look at the many ways a consumer discovers and communicates with your properties;… Read More
Similar to your smartphone app that delivers detailed driving directions, retailers can guide consumers on their buying journey with a lead management plan that personalizes the online shopping experience and helps consumers avoid detours. For many consumers, the online interactions they experience matter as much as the final destination. Instead… Read More
Regardless of which digital tools your company uses to maximize lead conversions, successful lead nurturing strategies all boil down to personalization, timing, and being helpful and courteous. “I think the key is speed, transparency and being kind,” says David Kain, an automotive internet marketing… Read More
We asked several industry professionals about using artificial intelligence (AI) to improve the lead nurturing process. Here’s what they had to say! Collect Detailed Consumer Data Jordan Barrick, vice president of Quality Furniture in Texas: “Getting the data of the customer is the most successful part. Read More
Even as advancements in technology and digital marketing transform the way retail companies track and follow up on leads, the basic elements of lead nurturing stay the same. The fundamentals of good lead nurturing advice stand the test of time and apply across a number of consumer industries. Whether you’re… Read More
When it comes to leasing more units at your properties, it takes more than simply generating leads. In order to turn those leads into signed leases, Property Management companies and leasing teams need to have a quality prospect experience on their website and a lead follow-up strategy. Follow these tips… Read More
Before making a big decision like renting an apartment or townhome, consumers conduct research online. Give renters the information they seek online, while delivering detailed property management leads on each website visitor who interacts with the site. For many multifamily property websites, a static “Contact Us” form is the only… Read More
Managing customer relationships. Tracking opportunities. Repeat and referral business. Sound familiar? These are just a few of the benefits a CRM system brings to a dealership. While these are important to salespeople and managers alike, they miss the mark when it comes to the front end of the customer relationship – when they are in the lead stage. CRM is a great solution for lead tracking, but it does little to convert leads into customers. To do this, dealers need to come up with effective outreach strategies for converting them into a paying customer. Read More
Andy Medley
CRO & Co-Founder
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