Do’s and Don’ts for Your Next Direct Ad Campaign

When businesses want to reach customers without some type of intermediary, they turn to direct advertising. As opposed to other marketing pushes, direct advertising focuses on reaching consumers at the individual level (think email or direct mail campaigns.) Direct ads can be extremely effective, but if you don’t know how to put them to use, your ad dollars will go to waste. Here are a few things to keep in mind when building out your direct advertising campaign. (more…)