From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
Email fatigue. We have all experienced this once or twice in our lives. The state of being so burnt out on receiving emails that we simply ignore, delete or send unwanted emails to the spam folder. Since going digital back in early March, email fatigue is a problem… Read More
Leasing consultants at The Bainbridge Companies spend much of each workday painstakingly typing out original emails to prospects, just as the majority of leasing offices do despite quantum leaps in the quality and cost of email automation technology. “The only email that’s automated is our ‘out of office’ notifications,” says… Read More
CityTwist successfully drives consumers to the websites of their customers through effective email marketing campaigns. Email marketing works just like digital direct mail—you select your consumer group, and they receive the email in their inbox and take action. As simple as this may sound, much thought must be given to the emails in order for them to be effective. In this video Mark Lafevre, Vice President of Sales at CityTwist, provides viewers with three keys to driving traffic with an email marketing campaign. Read More
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