Blog - PERQ

3 Ways to Make Your Apartment Website Stand Out

You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your...

Self-Guided Tours Re-Imagined

Remember when prospects could only choose to do an in-person tour or look at gallery photos of a staged unit? The multifamily industry...

Hindsight is 2020: A Retrospective with Jamin Harkness

It has been a year for everyone, including the multifamily industry. Properties and management companies had to shift in how they operate and communicate in...

3 Tips for Starting In-Person Tours Again

One of the best things to come out of 2020 was having multiple tour scheduling options. From self-guided to virtual to pre-recorded videos, the ways...

Personalizing the Consumer Journey with Data

We have access to more data than ever before. An online prospect can have over 15 different touch points or data associated with their time...

Building Your Apartment Complex’s Brand on Instagram

Instagram is a powerful tool. We talk a lot about what’s in your tech stack and what tools can help you run your property more...

Engaging Residents with Your Community

We spend a lot of time talking about what prospects want, both online and in-person. From different touring options and amenities, to the neighborhood, we...

Back to Basics: Digital Sales

You can buy anything and everything online. From cars to houses, apartments to furniture, there isn’t much that can only be bought in-store. When a...