Recent Articles

The Multifamily Search: Organic Vs. Paid

The Multifamily Search: Organic Vs. Paid

What is life without search engines? Being able to instantly look up apartment communities with availability in the area you are looking to move has changed the way we market towards prospective renters. 68% of everything that happens online begins with a query in a...

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3 Ways to Make Your Apartment Website Stand Out

3 Ways to Make Your Apartment Website Stand Out

You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your website will most likely be the first impression they have of your community. When it comes to apartment marketing,...

Self-Guided Tours Re-Imagined 

Self-Guided Tours Re-Imagined 

Remember when prospects could only choose to do an in-person tour or look at gallery photos of a staged unit? The multifamily industry has evolved so much since then. From online applications to interactive floor plans, pre-recorded video tours to live video tours,...

Hindsight is 2020: A Retrospective with Jamin Harkness

Hindsight is 2020: A Retrospective with Jamin Harkness

It has been a year for everyone, including the multifamily industry. Properties and management companies had to shift in how they operate and communicate in order to meet health guidelines and ensure that they are working towards getting leases signed....

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Three Digital Advertising Mistakes Furniture Retailers Make

Three Digital Advertising Mistakes Furniture Retailers Make

Good digital advertising brings customers exploring their next furniture, appliance or mattress purchase on your website or into your physical showroom. That’s the goal. Connect consumers to your products and let your sales team do the rest.    Today’s digital...

Creating Wins with a Furniture CRM System

Creating Wins with a Furniture CRM System

Keeping track of your home furnishing customers may feel a little like a race. A staggered race where each runner starts and finishes at different times. Some run faster than others, some drop out of the race, while others join midway.   Not only do they all...

Are You Letting Your Home Furnishings Business Run You?

Are You Letting Your Home Furnishings Business Run You?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As the owner of a home furnishings store, you have the best...

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First Week on the Job

First Week on the Job

It has been a whole week since I started working at PERQ as the new Content Manager. An entire week filled with back to back meetings learning the ins and outs of the marketing team, editing and writing, endless iced coffee and lots of laughs. In the the last few...

The Bridge Season Two Rewind

The Bridge Season Two Rewind

In this final episode of season two of The Bridge, we will take a trip down memory lane and pull the most important takeaways of each episode to help you take the next steps in your selling journey.    [fusebox_track_player url="https://link.chtbl.com/6wyKnNBQ"...

What we’ve Learned from Working at Home the Past Month

What we’ve Learned from Working at Home the Past Month

Before the pandemic, working from home for most people only happened when there were extenuating circumstances: the kids got sick, you were getting repairs done on the home, or there was a mid-day appointment and your home was closer than your work location.   ...