Recent Articles
3 Ways to Make Your Apartment Website Stand Out
You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your...
Self-Guided Tours Re-Imagined
Remember when prospects could only choose to do an in-person tour or look at gallery photos of a staged unit? The multifamily industry...
Hindsight is 2020: A Retrospective with Jamin Harkness
It has been a year for everyone, including the multifamily industry. Properties and management companies had to shift in how they operate and communicate in...
3 Tips for Starting In-Person Tours Again
One of the best things to come out of 2020 was having multiple tour scheduling options. From self-guided to virtual to pre-recorded videos, the ways...
Personalizing the Consumer Journey with Data
We have access to more data than ever before. An online prospect can have over 15 different touch points or data associated with their time...
Building Your Apartment Complex’s Brand on Instagram
Instagram is a powerful tool. We talk a lot about what’s in your tech stack and what tools can help you run your property more...
Engaging Residents with Your Community
We spend a lot of time talking about what prospects want, both online and in-person. From different touring options and amenities, to the neighborhood, we...
Back to Basics: Digital Sales
You can buy anything and everything online. From cars to houses, apartments to furniture, there isn’t much that can only be bought in-store. When a...
Top 3 Tips to Budgeting in a Pandemic
Budget season is coming to a close and we are still in the midst of a pandemic. In March, the world shut down and everything...
5 Training Secrets Every Leasing Team Should Know from a Certified NALP Trainer
A few weeks back, Katrina Greene, Senior Regional Property Manager at Sheehan Residential and a certified
First Week on the Job
It has been a whole week since I started working at PERQ as the new Content Manager. An entire week filled with back...
Connecting with prospects when email doesn’t work
Email fatigue. We have all experienced this once or twice in our lives. The state of being so burnt out on receiving emails...