One of the most important attributes of a proper multi-channel campaign is the presence of cohesive messaging. By presenting the same imagery and messaging across multiple channels, your brand will consistently remain top-of-mind to consumers. Essentially, cohesive messaging allows your brand to permeate a consumer’s decision-making. Cohesive messaging can help… Read More
A few months ago, PERQ’s own Russ Chandler wrote an article about how to launch and run your first multi-channel promotion; which covered: targeting the right people, crafting the right message and, of course, changing aspects of your targeting and messaging to ensure you saw a sweet return on your… Read More
[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text] It’s happened to all of us. You find the perfect quote or video online. You read or watch it several times. You connect with it and feel that it describes how you feel perfectly. Then you decide to… Read More
CityTwist successfully drives consumers to the websites of their customers through effective email marketing campaigns. Email marketing works just like digital direct mail—you select your consumer group, and they receive the email in their inbox and take action. As simple as this may sound, much thought must be given to… Read More
Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done. You are probably using many forms of marketing that do a great job at increasing your brand recognition, but what if they’re not driving as much online or in-store traffic as you would like? At PERQ, we’ve found that nothing boosts consumer engagement quite like including contests and games in your marketing strategy. Read More
When businesses want to reach customers without some type of intermediary, they turn to direct advertising. As opposed to other marketing pushes, direct advertising focuses on reaching consumers at the individual level (think email or direct mail campaigns). Direct ads can be extremely effective, but if you don’t know how… Read More
