One of the most important attributes of a proper multi-channel campaign is the presence of cohesive messaging. By presenting the same imagery and messaging across multiple channels, your brand will consistently remain top-of-mind to consumers. Essentially, cohesive messaging allows your brand to permeate a consumer’s decision-making. Cohesive messaging can help… Read More
A few months ago, PERQ’s own Russ Chandler wrote an article about how to launch and run your first multi-channel promotion; which covered: targeting the right people, crafting the right message and, of course, changing aspects of your targeting and messaging to ensure you saw a sweet return on your… Read More
CityTwist successfully drives consumers to the websites of their customers through effective email marketing campaigns. Email marketing works just like digital direct mail—you select your consumer group, and they receive the email in their inbox and take action. As simple as this may sound, much thought must be given to… Read More
When businesses want to reach customers without some type of intermediary, they turn to direct advertising. As opposed to other marketing pushes, direct advertising focuses on reaching consumers at the individual level (think email or direct mail campaigns). Direct ads can be extremely effective, but if you don’t know how… Read More
