From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
If you’re a multifamily marketer or owner, you likely collect a lot of data, but might feel unsure of how to use it. Leads live in one system, tours in another, and occupancy reports are stuck in spreadsheets. When information is scattered, it’s hard to see the bigger picture. Maintenance… Read More
Artificial intelligence is no longer a distant possibility for multifamily. It’s here, it’s real, and it’s already changing how teams work, market, and support their residents. If you’ve watched the impact of AI on the property management industry, it can feel daunting. Some say AI will take over the entire… Read More
One day, your apartment listing is near the top of Google’s search results page. The next day, it drops, and you’re not sure why. It’s all part of search engine optimization (SEO). SEO is how you help your listing appear when people search for rentals online. It’s the work you… Read More
Multifamily marketers are drowning in data but starving for clarity. Reports live in different tools. Metrics don’t always agree. Even when the numbers are there, it’s hard to know what to do next. If you’ve ever looked at a dashboard and wondered about your next step, you’re not alone. This… Read More
Staying competitive in the ever-evolving multifamily industry means actively engaging with the innovations shaping our future. For today’s property managers and marketing directors, industry conferences have become strategic investments rather than optional networking events. As active participants in the multifamily space, PERQ has experienced firsthand which conferences deliver real value. Read More
This article covers the top multifamily events for 2025. Visit our new article to discover the top multifamily conferences in 2026. The multifamily industry continues to evolve rapidly with new technology trends, market shifts, and changing consumer expectations. Whether you’re a property owner, marketer, developer, or industry professional, staying… Read More
Artificial intelligence (AI) has been making waves in various industries — multifamily property management and real estate industries are no exception. With AI property management technology, property managers can automate and streamline various tasks, improving the leasing journey from lead generation and prospect nurturing through to tenant retention efforts. Read More
As the multifamily market evolves and becomes more competitive, PMCs are putting pressure on the business expenses that roll up to NOI, and this affects marketers directly. Whether occupancy is high or not for a particular community, marketers are being pressured to reduce marketing costs because it helps the profitability… Read More
We’re halfway into 2022. By now, reports of widespread burnout and resignations are old news across industries — multifamily included. What’s the actual impact on multifamily marketing teams, and what can be done to counter these multifamily workforce pains? To help answer those questions, we’ve turned to recent reports by… Read More
Andy Medley
CRO & Co-Founder
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