How to Create Buyer Personas For Your Dealership

How to Create Buyer Personas For Your Dealership

It’s a given that every dealership wants to be successful and sell more cars. But more importantly, they want to be able to cater to all of their consumer’s needs.


Whether you’ve been in business for 50+ years or you’re a new kid on the block, being able to understand and “get” your dealership consumers is challenging.


Your consumer’s personalities and lifestyles are complex — and as if that wasn’t enough, they’re constantly evolving.


Even though your consumer base might change over time, your area or neighborhood still possesses consumer archetypes that best represent the general demographics and behaviors of your buyers.


“Your area or neighborhood possesses consumer archetypes that best represent the general demographics and behaviors of your buyers.”


Out of these archetypes, you can develop buyer personas to gain a better understanding of community demographics in order to better cater to online visitors and those who visit your showroom.


So, how do you get started? Here’s a useful consumer persona worksheet for you to fill out. Answer the questions listed to the best of your ability using a mix of CRM data, general demographics (often found on your local government website) and observed behaviors based on in-store consumer interactions.

[WEBINAR] Learn to Write Automotive Vehicle Description Pages that People Will Actually Read!

Whether it was before or after entering the automotive industry, you’ve probably heard the saying, “Presentation is everything,” at least once in your lifetime. And it’s true! Presentation really is everything — especially in an industry that’s as competitive as automotive.

[Upcoming Webinar] How to Run a Successful Multi-Channel Promotion

With the ever-increasing number of new advertising channels sprouting up, marketers are quickly beginning to embrace the power of multi-channel promotions — the implementation of marketing strategies that utilize several marketing channels instead of just one.


Big brands like Burger King, H&R Block and Taco Bell (just to name a few) recently launched their own multi-channel promotions and have already proven how beneficial they can truly be. Through Facebook advertising, coupon clippers, YouTube ads, television commercials and more, these brands were able to remain top-of-mind and draw in tons of consumers to their promotions.


Here at PERQ, we’ve run quite a few multi-channel campaigns with great success. One dealership in particular, Al Willeford Chevrolet, gained tons of exposure and attracted lots of buyers with their very first multi-channel campaign; where in just 7 days, they collected 945 leads and sold 27 vehicles.

Learn about how your dealership can run its own multi-channel promotion and get the same great exposure.


On Wednesday, May 27th, 1 P.M. EST, PERQ’s own Client Success Director and automotive expert, Stephanie Thompson, will be hosting a free webinar that walks through the basics of planning and running a successful multi-channel promotion. The webinar will cover everything from goal setting to tracking results.


REGISTER HERE to reserve your spot now! Hope to see you there!