So, how do you get started? Here’s a useful consumer persona worksheet for you to fill out. Answer the questions listed to the best of your ability using a mix of CRM data, general demographics (often found on your local government website) and observed behaviors based on in-store consumer interactions.
Whether it was before or after entering the automotive industry, you’ve probably heard the saying, “Presentation is everything,” at least once in your lifetime. And it’s true! Presentation really is everything — especially in an industry that’s as competitive as automotive. (more…)
With the ever-increasing number of new advertising channels sprouting up, marketers are quickly beginning to embrace the power of multi-channel promotions — the implementation of marketing strategies that utilize several marketing channels instead of just one.
Big brands like Burger King, H&R Block and Taco Bell (just to name a few) recently launched their own multi-channel promotions and have already proven how beneficial they can truly be. Through Facebook advertising, coupon clippers, YouTube ads, television commercials and more, these brands were able to remain top-of-mind and draw in tons of consumers to their promotions.
Here at PERQ, we’ve run quite a few multi-channel campaigns with great success. One dealership in particular, Al Willeford Chevrolet, gained tons of exposure and attracted lots of buyers with their very first multi-channel campaign; where in just 7 days, they collected 945 leads and sold 27 vehicles.
Learn about how your dealership can run its own multi-channel promotion and get the same great exposure.
On Wednesday, May 27th, 1 P.M. EST, PERQ’s own Client Success Director and automotive expert, Stephanie Thompson, will be hosting a free webinar that walks through the basics of planning and running a successful multi-channel promotion. The webinar will cover everything from goal setting to tracking results.