Unlock success by elevating your skills and enhancing your knowledge with guides & training tailored for the multifamily industry.
If you’re a multifamily marketer or owner, you likely collect a lot of data, but might feel unsure of how to use it. Leads live in one system, tours in another, and occupancy reports are stuck in spreadsheets. When information is scattered, it’s hard to see the bigger picture. Maintenance… Read More
One day, your apartment listing is near the top of Google’s search results page. The next day, it drops, and you’re not sure why. It’s all part of search engine optimization (SEO). SEO is how you help your listing appear when people search for rentals online. It’s the work you… Read More
The lease-up phase represents both tremendous opportunity and significant pressure. As you prepare to bring units to market, you’re likely balancing excitement about your property’s potential with the very real anxiety of needing to achieve stabilization quickly. Every vacant day means lost revenue, and the clock starts ticking the moment… Read More
More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. While in-person tours will always be essential to the decision-making process, you’ll have to create an online presence to appeal to the 98% of prospective renters who use the Internet to find… Read More
As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there’s a lot riding on what you, as multifamily marketers, choose to place your attention, dollars, and even reputation on. Though hunches and past successes can make good discussion points, nothing beats data when it… Read More
You will find dozens of articles and blogs about how amazing CRM, or customer relationship management, software is for any business. These articles aren’t wrong, a CRM can do wonders for any business when it comes to centralizing their leads and sales activity. The multifamily world is fairly new to… Read More
Consumers want options. The way we shop, do our research online and who we choose to do business with all comes down to each individual person. There’s no difference when it comes to touring your property. Giving consumers options online for how they can tour your property on their own… Read More
Almost everyone has a social media account, but is it used correctly? With 3.5 billion social media users and counting, the use of social platforms continues to grow. Sites like Facebook, LinkedIn, Instagram, and… Read More
Let’s face it. Most of us walk around with our phones in our hands or at arms-reach the majority of the time. Don’t overlook the easiest way to connect with your customers, text messaging. But, being easy doesn’t mean you should do it without forethought and planning. Make Texting Personal … Read More
Andy Medley
CRO & Co-Founder
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