COVID 19 Resource Center
We’ve all been impacted by the coronavirus, and we want to let you know that our employees at PERQ are hard at work (from home) to give your business the digital sales resources it needs to keep you connected to consumers. Use the resources below as a guide and don’t forget to subscribe to receive the latest updates. Stay healthy, friends. We’ll get through this together.
Self-Guided Tours Re-Imagined
Remember when prospects could only choose to do an in-person tour or look at gallery photos of a staged unit? The multifamily industry has evolved...
Hindsight is 2020: A Retrospective with Jamin Harkness
It has been a year for everyone, including the multifamily industry. Properties and management companies had to shift in how they operate and...
3 Tips for Starting In-Person Tours Again
One of the best things to come out of 2020 was having multiple tour scheduling options. From self-guided to virtual to pre-recorded videos, the ways...
Engaging Residents with Your Community
We spend a lot of time talking about what prospects want, both online and in-person. From different touring options and amenities, to the...
Top 3 Tips to Budgeting in a Pandemic
Budget season is coming to a close and we are still in the midst of a pandemic. In March, the world shut down and everything was at a stand still....
Connecting with prospects when email doesn’t work
Email fatigue. We have all experienced this once or twice in our lives. The state of being so burnt out on receiving emails that we simply ignore,...
Multifamily Marketing in a Pandemic
PERQ EVP of Marketing, Muhammad Yasin, played host to another insightful lunch and learn which explored the challenges multifamily properties faced...
Back to the Basics: Training Your Leasing Team
Our EVP of Marketing, Muhammad Yasin, had a chance to hang out with Katrina Greene (CAM, Senior Regional Property Manager, and NALP Instructor) in a...
Do You Offer VIP Furniture Consultations for Customers?
Think about the very important people in your life. You care about them and know a great deal about what is meaningful to them. They receive special...
Tips for Better Self-Guided Tours
Consumers want options. The way we shop, do our research online and who we choose to do business with all comes down to each individual person....
Stay Focused to Reach Business Goals
Goals not only provide purpose and a path to success, but also lead to better teamwork. Without goals, the desired destination may feel unattainable...
Does Texting Furniture Shoppers Really Work?
A furniture shopper sends a text message to Neal’s Furniture after hours on a Sunday to inquire about a product featured on the retailer’s website....