COVID 19 Resource Center
We’ve all been impacted by the coronavirus, and we want to let you know that our employees at PERQ are hard at work (from home) to give your business the digital sales resources it needs to keep you connected to consumers. Use the resources below as a guide and don’t forget to subscribe to receive the latest updates. Stay healthy, friends. We’ll get through this together.
Self-Guided Tours Re-Imagined
Remember when prospects could only choose to do an in-person tour or look at gallery photos of a staged unit? The multifamily industry has evolved...
Hindsight is 2020: A Retrospective with Jamin Harkness
It has been a year for everyone, including the multifamily industry. Properties and management companies had to shift in how they operate...
3 Tips for Starting In-Person Tours Again
One of the best things to come out of 2020 was having multiple tour scheduling options. From self-guided to virtual to pre-recorded videos, the ways...
Building Your Apartment Community’s Brand on Instagram
Instagram is a powerful tool. We talk a lot about what’s in your tech stack and what tools can help you run your property more efficiently. But what...
Engaging Residents with Your Community
We spend a lot of time talking about what prospects want, both online and in-person. From different touring options and amenities, to the...
Top 3 Tips to Budgeting in a Pandemic
Budget season is coming to a close and we are still in the midst of a pandemic. In March, the world shut down and everything was at a stand still....
Connecting with prospects when email doesn’t work
Email fatigue. We have all experienced this once or twice in our lives. The state of being so burnt out on receiving emails that we simply ignore,...
Multifamily Marketing in a Pandemic
PERQ EVP of Marketing, Muhammad Yasin, played host to another insightful lunch and learn which explored the challenges multifamily properties faced...
How Renters Search for Their Next Apartment
Even prior to the pandemic, renters were practicing social distancing when searching for their next apartment — only coming to visit the property in...
Back to the Basics: Training Your Leasing Team
Our EVP of Marketing, Muhammad Yasin, had a chance to hang out with Katrina Greene (CAM, Senior Regional Property Manager, and NALP Instructor) in a...
Do You Offer VIP Furniture Consultations for Customers?
Think about the very important people in your life. You care about them and know a great deal about what is meaningful to them. They receive special...
Tips for Better Self-Guided Tours
Consumers want options. The way we shop, do our research online and who we choose to do business with all comes down to each individual person....