Elevate your apartment marketing game with proven strategies, creative ideas and expert insights to attract and retain tenants.
The lease-up phase represents both tremendous opportunity and significant pressure. As you prepare to bring units to market, you’re likely balancing excitement about your property’s potential with the very real anxiety of needing to achieve stabilization quickly. Every vacant day means lost revenue, and the clock starts ticking the moment… Read More
Understanding which marketing trends are worth investing in is essential for success in the ever-changing world of property management. Property managers face evolving tenant expectations (the growing demand for virtual tours), technological advancements (the use of AI chatbots), and shifting market conditions (the increase… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily News & Trends
Digital marketing in the multifamily industry isn’t just an option anymore—it’s essential for staying competitive. The multifamily industry has evolved rapidly in the past few years, especially as it relates to digital marketing. Automation tools, from lead nurturing to online tour scheduling, have transformed how properties connect with prospects by… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily Technology
A good marketing plan brings in qualified leads without overspending. In multifamily, that means attracting renters who are the right fit and turning them into leases with less effort and cost. PERQ has helped many multifamily properties improve their marketing with smart technology and automation. We’ve built tools that make… Read More
One of the first steps to filling empty units fast is making sure potential renters know your property exists. Then, you need to catch their attention with ads that make your property stand out above the rest. These multifamily advertising tips will help. Most renters today do their apartment hunting… Read More
More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. While in-person tours will always be essential to the decision-making process, you’ll have to create an online presence to appeal to the 98% of prospective renters who use the Internet to find… Read More
I’ve been a long-time marketer – longer than I care to admit, if I’m being entirely truthful. As CMO for PERQ, I’ve brought experience from decades of business-to-consumer and business-to-business marketing roles that happened over the years that marketing transitioned into digital marketing. I’ve seen it all. And I’ve learned… Read More
By Maribeth Ross
• Apartment Marketing, Multifamily Market Insights
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is… Read More
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front-row seat to what’s… Read More
Andy Medley
CRO & Co-Founder
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