PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. As part of this acquisition, Caleb Bartlett, founder of LeadStart Marketing, has joined PERQ as the Senior Director of PMC Advertising, bringing over 15 years… Read More
After spending 13 years in the multifamily industry on the PMC side, last year I made a big-time career move. After a lot of consideration, I decided to make the leap out of operations and into tech. Here’s my story of how I took my newly found passion of PropTech… Read More
PERQ is an exhibitor for the 2024 TAA ONE Conference and Expo event in San Antonio, Texas. The event runs April 24 – 26, 2024 and is being held at the Henry B. Gonzalez Convention Center. You can find PERQ at booth #1636 throughout the event so make sure… Read More
Are you a multifamily professional looking to stay ahead of industry trends, expand your network, and gather valuable insights from industry leaders? Multifamily professionals, mark your calendars for the most anticipated multifamily conferences 2024 has to offer! These events provide unmatched opportunities for learning, networking, and discovering innovative strategies… Read More
With experts’ forecasts for the multifamily market outlook mixed for 2023, it’s easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily sector will perform above average in 2023 despite the economic headwinds. Their claim is that demand is still steady and… Read More
Those prospective renters you’re trying to reach? They’re making decisions differently these days. As the multifamily landscape shifts, The Multifamily Quarterly (MQ) report was created as a “wilderness guide” of sorts, giving multifamily pros a place to turn for metrics and insights on emerging… Read More
Managing multifamily leasing activity has never been more painful. While it’s commonly expressed in different ways, My leasing team is not following up on leads Leads are falling through the cracks We have too many “looky Lous” Chances are it… Read More
Your multifamily website is your biggest asset when it comes to prospecting and resident satisfaction. LocalIQ recently conducted a study of renters and found that 4 out of 5 renters will look at a few property websites before making a decision about coming in to see the… Read More
For more consumers, texting has become the preferred method of communication. In today’s world of immediate satisfaction, texting often provides an instant response. Multifamily properties are starting to favor texting because of its effectiveness in reaching out to consumers quickly to answer their questions. Marketing research… Read More