Gain valuable multifamily market insights by diving into our blog posts for in-depth analysis, trends, and data-driven perspectives.
Equipped with your strategy, benchmarks, goals and budget for 2020, you are ready to invest in multifamily digital marketing resources to help your property management company succeed in the year ahead. A brief search of online options may result in feeling overwhelmed and asking yourself: “How will I know what… Read More
The S.M.A.R.T. acronym first surfaced nearly 40 years ago and caught on as an efficient and intelligent method for setting business goals. For companies to successfully achieve those goals, they first needed to define them in ways that are Specific, Measurable, Achievable, Relevant and Timely. Over… Read More
Redwood Uses Marketing Intelligence to Maximize Digital Investments Redwood Residential maximizes the data it receives through marketing intelligence to make smarter marketing decisions for its multifamily properties. They see what’s converting in real time on their website, learn valuable consumer insights to gain a better understanding of what rental prospects… Read More
By Amber Fugedi
• Multifamily Market Insights, Success Stories
In the opening scenes of The Wizard of Oz, Dorothy runs away from her Kansas home and promptly encounters Professor Marvel, a seedy, itinerant con artist whose tacky traveling wagon advertises him as “Acclaimed by The Crown Heads of Europe,” and offers his services to “Read Your Past, Present, and… Read More
Fear of making a misstep is common in many industries, and the multifamily rental space is no different. However, embracing digital marketing strategies, from investing in innovative tools to trying out new apartment marketing techniques, will only generate better quality leads and help you increase revenue. It’s no secret… Read More
Data should drive your company’s digital marketing decisions, and we’re not simply talking clicks, impressions and visitors. Online traffic doesn’t measure sales performance of digital advertising, or give any information about the people engaging with the content or whether they purchased or leased. It’s only one piece of the marketing… Read More
Interactive website technology captures detailed lead data on each person who engages with it and entices online shoppers to submit contact information. Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what consumers want in their market. Read More
Ever tried to bathe a big dog in an apartment bathtub or corral a squirrel-chasing pup in an unsecured outdoor area in your apartment community? If so, you know the struggle is real. With more renters owning pets, multifamily companies are building pet-friendly rental properties to make their residents’ lives… Read More
Multifamily PMCs have access to more housing data today than ever before. Capture in-depth information from website visitors to get a better idea of what prospective renters in your market really want. Interactive tools deliver smart apartment data about each person who engages with them. Every click tells a company… Read More
Andy Medley
CRO & Co-Founder
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