Unlock success by elevating your skills and enhancing your knowledge with guides & training tailored for the multifamily industry.
More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. While in-person tours will always be essential to the decision-making process, you’ll have to create an online presence to appeal to the 98% of prospective renters who use the Internet to find… Read More
As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there’s a lot riding on what you, as multifamily marketers, choose to place your attention, dollars, and even reputation on. Though hunches and past successes can make good discussion points, nothing beats data when it… Read More
You will find dozens of articles and blogs about how amazing CRM, or customer relationship management, software is for any business. These articles aren’t wrong, a CRM can do wonders for any business when it comes to centralizing their leads and sales activity. The multifamily world is fairly new to… Read More
Consumers want options. The way we shop, do our research online and who we choose to do business with all comes down to each individual person. There’s no difference when it comes to touring your property. Giving consumers options online for how they can tour your property on their own… Read More
Almost everyone has a social media account, but is it used correctly? With 3.5 billion social media users and counting, the use of social platforms continues to grow. Sites like Facebook, LinkedIn, Instagram, and… Read More
Let’s face it. Most of us walk around with our phones in our hands or at arms-reach the majority of the time. Don’t overlook the easiest way to connect with your customers, text messaging. But, being easy doesn’t mean you should do it without forethought and planning. Make Texting Personal … Read More
No amount of automated marketing or AI technology will change the fact that customer service must remain at the top of your company’s priority list. If you’re not providing a quality shopping experience from start to finish, it won’t matter how many leads you generate or how much organic traffic… Read More
There are no hard-and-fast rules for digital marketing. It’s an aspect of business that’s ever-changing and there isn’t a one-size-fits-all solution. Internet platforms and social media channels popular today didn’t even exist just a few short years ago when everyone (and, yes, even their mother) began shopping around online prior… Read More
You can’t prove what you can’t measure. Many retailers lack an integrated system to track, analyze and engage online shoppers on a meaningful level — let alone attach real revenue dollars to digital advertising. “One of the challenges the furniture industry faces is tracking online marketing to in-store sales,” says… Read More
Andy Medley
CRO & Co-Founder
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