Elevate your apartment marketing game with proven strategies, creative ideas and expert insights to attract and retain tenants.
One of the first steps to filling empty units fast is making sure potential renters know your property exists. Then, you need to catch their attention with ads that make your property stand out above the rest. These multifamily advertising tips will help. Most renters today do their apartment hunting… Read More
More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. While in-person tours will always be essential to the decision-making process, you’ll have to create an online presence to appeal to the 98% of prospective renters who use the Internet to find… Read More
I’ve been a long-time marketer – longer than I care to admit, if I’m being entirely truthful. As CMO for PERQ, I’ve brought experience from decades of business-to-consumer and business-to-business marketing roles that happened over the years that marketing transitioned into digital marketing. I’ve seen it all. And I’ve learned… Read More
By Maribeth Ross
• Apartment Marketing, Multifamily Market Insights
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is… Read More
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front-row seat to what’s… Read More
With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It’s why peer insights are so valuable — especially from professionals who’ve been down the same road and found better ways to accelerate conversions without adding to their team’s load. With that in… Read More
Recent reports show that Millennials have the lowest rate of homeownership when compared to the generations before them. When surveyed, 18% expressed that they believe they will be renting for their whole lives. This number has only continued to increase in the last few years. Today’s renters… Read More
Property management companies know that their apartment websites are one of their biggest assets when it comes to lead capture. A lot of multifamily websites look the exact same. Gallery photos of staged units and some property photos as well. Nothing about it is exciting or gives the prospect an… Read More
Leases all come to an end, and so the hunt for the next apartment begins. LocalIQ conducted a study of renters and found that 93% of respondents used an online search engine when looking for their next rental. 80% of respondents in the same study noted that… Read More
Andy Medley
CRO & Co-Founder
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