Our research shows that some renters start looking online for an apartment six months in advance of their move-in date. Typically, prospective renters are 1-2 months out from renting an apartment and there are a lot of options out there nowadays. Lead nurturing is essential for… Read More
Staying ahead of the curve on multifamily technology trends shaping the renter’s journey is crucial for effective apartment marketing. But in a world where multifamily housing is increasingly about more than just four walls, effective marketing that attracts and retains residents is no small feat. Creating a dynamic strategy… Read More
By Amber Fugedi
• Multifamily News & Trends, Multifamily Technology
The Challenge The subject of this story is a property management company (PMC) with 100 properties currently under management across the United States. With explosive growth of 30% expected over the next year, the PMC team was taking a serious look at how they can offer better online experiences to… Read More
In the competitive world of multifamily, converting leads into property tours is an imperative step toward securing residents and maximizing occupancy rates. As part of that, lead-to-tour conversion is a critical metric for multifamily communities. It measures the percentage of leads that result in actual tours of the property. A… Read More
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is… Read More
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front-row seat to what’s… Read More
With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It’s why peer insights are so valuable — especially from professionals who’ve been down the same road and found better ways to accelerate conversions without adding to their team’s load. With that in… Read More
New capabilities being delivered to JDR Consulting customers; enabling inbound marketing success Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily’s online standalone marketing automation platform for automating and personalizing the renter’s journey directly to JDR’s clients. Read More
In today’s marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that’s simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience. That “evidence” bit can be a tough nut to crack when you can’t tell… Read More
By Amber Fugedi
• Featured
