Amber is a seasoned marketing professional with over 8 years of experience, currently leading digital marketing strategy at PERQ. She specializes in crafting impactful digital campaigns with a focus on demand generation, content marketing, and PPC. Amber is passionate about connecting with fellow marketing friends to collaborate and share insights. Outside of work, she stays active through her love for fitness, fostering dogs, and competing in fantasy football leagues. Amber lives in Connecticut with her dog and frequently gets to enjoy New Haven pizza.
For many multifamily operators, switching website providers feels like one of the riskiest moves you can make. There’s comfort in sticking with a familiar vendor, even if the site isn’t delivering what today’s renters expect. But for property management companies looking to thrive in a competitive market, modern multifamily leasing… Read More
Property managers face mounting pressure to maximize occupancy while minimizing marketing spend in today’s competitive multifamily market. The difference between thriving and struggling properties often comes down to having the right marketing tools. Whether you manage a single complex or oversee multiple properties, the challenge remains the same: Capture quality… Read More
The lease-up phase represents both tremendous opportunity and significant pressure. As you prepare to bring units to market, you’re likely balancing excitement about your property’s potential with the very real anxiety of needing to achieve stabilization quickly. Every vacant day means lost revenue, and the clock starts ticking the moment… Read More
Understanding which marketing trends are worth investing in is essential for success in the ever-changing world of property management. Property managers face evolving tenant expectations (the growing demand for virtual tours), technological advancements (the use of AI chatbots), and shifting market conditions (the increase… Read More
As the multifamily market continues to shift, property owners, managers, and marketers must balance what renters are looking for with financial realities. Where does it make sense to invest over the coming year? What can multifamily companies expect in return for those investments? PERQ is dedicated to helping property management… Read More
The multifamily industry continues to evolve rapidly with new technology trends, market shifts, and changing consumer expectations. Whether you’re a property owner, marketer, developer, or industry professional, staying up to date with the latest trends and networking with peers is crucial for success in this industry. A wide variety of… Read More
Digital marketing in the multifamily industry isn’t just an option anymore—it’s essential for staying competitive. The multifamily industry has evolved rapidly in the past few years, especially as it relates to digital marketing. Automation tools, from lead nurturing to online tour scheduling, have transformed how properties connect with prospects by… Read More
A good marketing plan brings in qualified leads without overspending. In multifamily, that means attracting renters who are the right fit and turning them into leases with less effort and cost. PERQ has helped many multifamily properties improve their marketing with smart technology and automation. We’ve built tools that make… Read More
One of the first steps to filling empty units fast is making sure potential renters know your property exists. Then, you need to catch their attention with ads that make your property stand out above the rest. These multifamily advertising tips will help. Most renters today do their apartment hunting… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily Technology, Success Stories 
