Staying competitive in the ever-evolving multifamily industry means actively engaging with the innovations shaping our future. For today’s property managers and marketing directors, industry conferences have become strategic investments rather than optional networking events. As active participants in the multifamily space, PERQ has experienced firsthand which conferences deliver real value. Read More
For many multifamily operators, switching website providers feels like one of the riskiest moves you can make. There’s comfort in sticking with a familiar vendor, even if the site isn’t delivering what today’s renters expect. But for property management companies looking to thrive in a competitive market, modern multifamily leasing… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily Technology, Success Stories
Property managers face mounting pressure to maximize occupancy while minimizing marketing spend in today’s competitive multifamily market. The difference between thriving and struggling properties often comes down to having the right marketing tools. Whether you manage a single complex or oversee multiple properties, the challenge remains the same: Capture quality… Read More
The lease-up phase represents both tremendous opportunity and significant pressure. As you prepare to bring units to market, you’re likely balancing excitement about your property’s potential with the very real anxiety of needing to achieve stabilization quickly. Every vacant day means lost revenue, and the clock starts ticking the moment… Read More
Understanding which marketing trends are worth investing in is essential for success in the ever-changing world of property management. Property managers face evolving tenant expectations (the growing demand for virtual tours), technological advancements (the use of AI chatbots), and shifting market conditions (the increase… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily News & Trends
As the multifamily market continues to shift, property owners, managers, and marketers must balance what renters are looking for with financial realities. Where does it make sense to invest over the coming year? What can multifamily companies expect in return for those investments? PERQ is dedicated to helping property management… Read More
This article covers the top multifamily events for 2025. Visit our new article to discover the top multifamily conferences in 2026. The multifamily industry continues to evolve rapidly with new technology trends, market shifts, and changing consumer expectations. Whether you’re a property owner, marketer, developer, or industry professional, staying… Read More
Digital marketing in the multifamily industry isn’t just an option anymore—it’s essential for staying competitive. The multifamily industry has evolved rapidly in the past few years, especially as it relates to digital marketing. Automation tools, from lead nurturing to online tour scheduling, have transformed how properties connect with prospects by… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily Technology
A good marketing plan brings in qualified leads without overspending. In multifamily, that means attracting renters who are the right fit and turning them into leases with less effort and cost. PERQ has helped many multifamily properties improve their marketing with smart technology and automation. We’ve built tools that make… Read More
