Stay ahead of the competition with our expert tips, strategies, and industry insights.
Stay ahead of the competition with our expert tips, strategies, and industry insights. Discover how to attract, retain, and delight tenants with our comprehensive collection of educational articles on multifamily marketing.
The multifamily industry is experiencing a fundamental shift in how properties handle leasing. Traditional on-site leasing, while familiar, often can’t keep up with today’s 24/7 rental market and what prospects expect. Enter centralized leasing: a smart approach that’s changing how apartment communities manage rentals and fill their units. This guide… Read More
Lead-to-lease conversion is one of the most important metrics for multifamily property management. It helps you measure how efficiently your leasing process is turning leads into signed leases. A good conversion rate shows that you have a solid strategy in place, along with the right tools to support it. Many… Read More
Historically, multifamily marketing has lagged behind other industries when it comes to inbound marketing capabilities, hindering PMC’s ability to deliver that famed “Amazon” experience characterized by ease, speed, and hyper-personalization. That’s changing, largely in response to consumer demand for more virtual conveniences and on-demand support… Read More
Everything you need to know about how AI Multifamily Lead Nurture improves lead quality and conversions. If you were to interview fellow multifamily marketers who’ve worked with PERQ in recent months, you’d notice a common thread: shorter sales cycles, greater lead conversions and marketing ROI, while freeing up considerable hours… Read More
When it comes to mastering multifamily lead management, innovative technology can make the process smoother. There are two important pieces of lead management: lead generation, which comes from your marketing efforts, and lead nurture, which helps you keep your leads engaged and your property… Read More
The human need to communicate mixed with advances in technology has led to the rapid growth of social media. Today’s renters have grown up with social media and don’t remember a time without it. They are super users. Before they even step foot into their future apartment, prospective renters want… Read More
In recent years, multifamily technology has advanced significantly. While not a new concept in the realm of digital marketing or inception of marketing automation, customer relationship management (CRM) software is still relatively new to the multifamily industry. CRM tools serve as databases storing your prospect and lead information so that… Read More
Marketing effectively for apartments looks quite different these days, thanks to fickle market conditions and new renter behaviors. As the multifamily landscape shifts under your feet, you’ve likely seen some past “best practices” in your marketing strategy fall flat, failing to produce the results they brought… Read More
Everything you need to know before investing in an apartment leasing chatbot. Automation and instant gratification. Those are the two demands that have been driving consumer buying behavior in the last decade. Wherever you go online, it’s no surprise that most businesses have an artificial intelligence (AI) chatbot pop up… Read More
By Amber Fugedi
• Apartment Leasing • Multifamily Fundamentals 
