Lead-to-lease conversion is one of the most important metrics for multifamily property management. It helps you measure how efficiently your leasing process is turning leads into signed leases. A good conversion rate shows that you have a solid strategy in place, along with the right tools to support it. Many… Read More
By Amber Fugedi
Historically, multifamily marketing has lagged behind other industries when it comes to inbound marketing capabilities, hindering PMC’s ability to deliver that famed “Amazon” experience characterized by ease, speed, and hyper-personalization. That’s changing, largely in response to consumer demand for more virtual conveniences and on-demand support… Read More
By Amber Fugedi
Everything you need to know about how AI Multifamily Lead Nurture improves lead quality and conversions. If you were to interview fellow multifamily marketers who’ve worked with PERQ in recent months, you’d notice a common thread: shorter sales cycles, greater lead conversions and marketing ROI, while freeing up considerable hours… Read More
By Amber Fugedi
When it comes to mastering multifamily lead management, innovative technology can make the process smoother. There are two important pieces of lead management: lead generation, which comes from your marketing efforts, and lead nurture, which helps you keep your leads engaged and your property… Read More
By Amber Fugedi
The human need to communicate mixed with advances in technology has led to the rapid growth of social media. Today’s renters have grown up with social media and don’t remember a time without it. They are super users. Before they even step foot into their future apartment, prospective renters want… Read More
By Amber Fugedi
In recent years, multifamily technology has advanced significantly. While not a new concept in the realm of digital marketing or inception of marketing automation, customer relationship management (CRM) software is still relatively new to the multifamily industry. CRM tools serve as databases storing your prospect and lead information so that… Read More
By Amber Fugedi
Marketing effectively for apartments looks quite different these days, thanks to fickle market conditions and new renter behaviors. As the multifamily landscape shifts under your feet, you’ve likely seen some past “best practices” in your marketing strategy fall flat, failing to produce the results they brought… Read More
By Amber Fugedi
Everything you need to know before investing in an apartment leasing chatbot. Automation and instant gratification. Those are the two demands that have been driving consumer buying behavior in the last decade. Wherever you go online, it’s no surprise that most businesses have an artificial intelligence (AI) chatbot pop up… Read More
By Amber Fugedi
Multifamily property management runs smoother with automation. Property management software for multifamily has seen a lot of different faces throughout the years. Recently we’ve gone from multi-option tour schedulers to virtual leasing and now property management software has evolved again with leasing AI. All of these different residential property… Read More
By Amber Fugedi
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