From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
If you’re a multifamily marketer or owner, you likely collect a lot of data, but might feel unsure of how to use it. Leads live in one system, tours in another, and occupancy reports are stuck in spreadsheets. When information is scattered, it’s hard to see the bigger picture. Maintenance… Read More
Artificial intelligence is no longer a distant possibility for multifamily. It’s here, it’s real, and it’s already changing how teams work, market, and support their residents. If you’ve watched the impact of AI on the property management industry, it can feel daunting. Some say AI will take over the entire… Read More
PERQ is heading to Huntington Beach! Join us at AIM 2026, May 3–6, at the Hyatt Regency Huntington Beach Resort & Spa, where the multifamily industry’s brightest marketing and innovation minds come together. Join us at our Roundtable! Renters increasingly behave like ecommerce consumers by researching options online, comparing communities… Read More
By Das Buendia
One day, your apartment listing is near the top of Google’s search results page. The next day, it drops, and you’re not sure why. It’s all part of search engine optimization (SEO). SEO is how you help your listing appear when people search for rentals online. It’s the work you… Read More
Multifamily marketers are drowning in data but starving for clarity. Reports live in different tools. Metrics don’t always agree. Even when the numbers are there, it’s hard to know what to do next. If you’ve ever looked at a dashboard and wondered about your next step, you’re not alone. This… Read More
PERQ is an exhibitor for RETCON 2026, Real Estate’s Leading Innovation Conference. The event will take place March 9 – 11, 2025, in Las Vegas, Nevada and is being held at the MGM Grand. We will have more updates to share as we get closer to the event but for… Read More
By Das Buendia
Staying competitive in the ever-evolving multifamily industry means actively engaging with the innovations shaping our future. For today’s property managers and marketing directors, industry conferences have become strategic investments rather than optional networking events. As active participants in the multifamily space, PERQ has experienced firsthand which conferences deliver real value. Read More
For many multifamily operators, switching website providers feels like one of the riskiest moves you can make. There’s comfort in sticking with a familiar vendor, even if the site isn’t delivering what today’s renters expect. But for property management companies looking to thrive in a competitive market, modern multifamily leasing… Read More
Property managers face mounting pressure to maximize occupancy while minimizing marketing spend in today’s competitive multifamily market. The difference between thriving and struggling properties often comes down to having the right marketing tools. Whether you manage a single complex or oversee multiple properties, the challenge remains the same: Capture quality… Read More
Andy Medley
CRO & Co-Founder
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