Master the art of lead nurturing by exploring our blog posts for expert tips, strategies and insights on nurturing leads effectively.
Many PMCs follow established processes for managing leads, but in today’s dynamic landscape, it’s crucial to reassess and adapt. The events of the last few years made us witness significant shifts in consumer behavior and the “digital” trend hasn’t stopped growing. The influx of young renters and digitally savvy buyers… Read More
There was a time when multifamily communities could still rely on a simple “Contact Us” website lead form, or force prospects to pick up the phone or send an email if they’re interested in touring the property. That approach often results in a lot of back-and-forth communication on what kind… Read More
Multifamily property companies historically focused on first-touch lead attribution. Before the internet, the renter’s journey was fairly limited and linear so that model made sense. Multi-touch lead attribution better reflects a renter’s behavior nowadays, delivering a detailed look at the many ways a consumer discovers and communicates with your properties;… Read More
AI technology continues to change how multifamily properties conduct business, both internally to track leads and analyze data and externally to communicate with rental prospects as well as how to automate lead generation. The successful launch of one technology often presents a whole new set of challenges. Before rolling… Read More
Leasing consultants at The Bainbridge Companies spend much of each workday painstakingly typing out original emails to prospects, just as the majority of leasing offices do despite quantum leaps in the quality and cost of email automation technology. “The only email that’s automated is our ‘out of office’ notifications,” says… Read More
Similar to your smartphone app that delivers detailed driving directions, retailers can guide consumers on their buying journey with a lead management plan that personalizes the online shopping experience and helps consumers avoid detours. For many consumers, the online interactions they experience matter as much as the final destination. Instead… Read More
Regardless of which digital tools your company uses to maximize lead conversions, successful lead nurturing strategies all boil down to personalization, timing, and being helpful and courteous. “I think the key is speed, transparency and being kind,” says David Kain, an automotive internet marketing… Read More
We asked several industry professionals about using artificial intelligence (AI) to improve the lead nurturing process. Here’s what they had to say! Collect Detailed Consumer Data Jordan Barrick, vice president of Quality Furniture in Texas: “Getting the data of the customer is the most successful part. Read More
Even as advancements in technology and digital marketing transform the way retail companies track and follow up on leads, the basic elements of lead nurturing stay the same. The fundamentals of good lead nurturing advice stand the test of time and apply across a number of consumer industries. Whether you’re… Read More
Andy Medley
CRO & Co-Founder
Get the tips and benchmarks you need to master multifamily marketing.
Subscribe to Blog
