Master the art of lead nurturing by exploring our blog posts for expert tips, strategies and insights on nurturing leads effectively.
There was a time when multifamily communities could still rely on a simple “Contact Us” website lead form, or force prospects to pick up the phone or send an email if they’re interested in touring the property. That approach often results in a lot of back-and-forth communication on what… Read More
Multifamily property companies historically focused on first-touch lead attribution. Before the internet, the renter’s journey was fairly limited and linear so that model made sense. Multi-touch lead attribution better reflects a renter’s behavior nowadays, delivering a detailed look at the many ways a consumer discovers and communicates with… Read More
AI technology continues to change how multifamily properties conduct business, both internally to track leads and analyze data and externally to communicate with rental prospects as well as how to automate lead generation. The successful launch of one technology often presents a whole new set of challenges. Before… Read More
Leasing consultants at The Bainbridge Companies spend much of each workday painstakingly typing out original emails to prospects, just as the majority of leasing offices do despite quantum leaps in the quality and cost of email automation technology. “The only email that’s automated is our ‘out of office’ notifications,” says… Read More
Similar to your smartphone app that delivers detailed driving directions, retailers can guide consumers on their buying journey with a lead management plan that personalizes the online shopping experience and helps consumers avoid detours. For many consumers, the online interactions they experience matter as much… Read More
Regardless of which digital tools your company uses to maximize lead conversions, successful lead nurturing strategies all boil down to personalization, timing, and being helpful and courteous. “I think the key is speed, transparency and being kind,” says… Read More
We asked several industry professionals about using artificial intelligence (AI) to improve the lead nurturing process. Here’s what they had to say! Collect Detailed Consumer Data Jordan Barrick, vice president of Quality Furniture in Texas: “Getting… Read More
Even as advancements in technology and digital marketing transform the way retail companies track and follow up on leads, the basic elements of lead nurturing stay the same. The fundamentals of good lead nurturing advice stand the test of time and apply across a number… Read More
By evaluating every lead source, you can gather new insights into a renter’s path, from their actions online to visiting your property. With more accurate data from multi-touch lead attribution, you’ll have a better understanding of how a renter researches apartments and condos, so your multifamily properties… Read More
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