Unlock success by elevating your skills and enhancing your knowledge with guides & training tailored for the multifamily industry.
You can’t prove what you can’t measure. Many retailers lack an integrated system to track, analyze and engage online shoppers on a meaningful level — let alone attach real revenue dollars to digital advertising. “One of the challenges the furniture industry faces is tracking online marketing to in-store sales,” says… Read More
Multifamily AI refers to the use of artificial intelligence (AI) in the multifamily real estate industry. This can include AI-powered tools and systems to automate and streamline various tasks and processes in the management of multifamily properties, such as property management, tenant screening, rent collection, maintenance scheduling, and more. The… Read More
One thing I’ve found quite eye opening over the last few months is that a lot of retailers (across numerous verticals) believe customers who are on their website are “ready to buy now.” The bold reality is that 50% of customers AREN’T. In fact,… Read More
Understand the pain points of your online shoppers when making complex and expensive buying decisions, deliver the information they seek online with an engaging website that guides them down the sales funnel, and know what they searched for when they’re ready to come in and close the sale. Buying or… Read More
Deciding on the perfect apartment isn’t always an easy task and not something that most people take lightly. If apartment shoppers do not feel confident that your apartment community will be able to check off all the boxes on their new home wish list, it’s likely they will move on… Read More
Over the past few weeks, you’ve heard us talk in-depth about what multi-channel promotions are and how to run them. However, you might still be curious about the astonishing benefits multi-channel promotions can provide to your dealership. Given the number of brands, big and small, leveraging multi-channel, it’s safe to… Read More
One of the most important attributes of a proper multi-channel campaign is the presence of cohesive messaging. By presenting the same imagery and messaging across multiple channels, your brand will consistently remain top-of-mind to consumers. Essentially, cohesive messaging allows your brand to permeate a consumer’s decision-making. Cohesive messaging can help… Read More
A few months ago, PERQ’s own Russ Chandler wrote an article about how to launch and run your first multi-channel promotion; which covered: targeting the right people, crafting the right message and, of course, changing aspects of your targeting and messaging to ensure you saw a sweet return on your… Read More
Andy Medley
CRO & Co-Founder
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