Texting customers became a business norm almost overnight, with more consumers than ever saying they prefer a text over a phone call. When PERQ recently surveyed thousands of home furnishing shoppers searching retail store websites, 13.5% picked text messaging as their preferred method of contact and only 7.5% chose phone… Read More
[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text] It’s happened to all of us. You find the perfect quote or video online. You read or watch it several times. You connect with it and feel that it describes how you feel perfectly. Then you decide to… Read More
When businesses want to reach customers without some type of intermediary, they turn to direct advertising. As opposed to other marketing pushes, direct advertising focuses on reaching consumers at the individual level (think email or direct mail campaigns). Direct ads can be extremely effective, but if you don’t know how… Read More