Elevate your apartment marketing game with proven strategies, creative ideas and expert insights to attract and retain tenants.
You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your website will most likely be the first impression they have of your community. When it comes to apartment marketing, the way your multifamily website… Read More
Email fatigue. We have all experienced this once or twice in our lives. The state of being so burnt out on receiving emails that we simply ignore, delete or send unwanted emails to the spam folder. Since going digital back in early March, email fatigue is a problem… Read More
The option of in-unit laundry left other apartment features out to dry — cleaning up as the most in-demand apartment amenities that renters seek, with 3 out of 4 prospects preferring a unit with a washer and dryer, according to the 2019 PERQ Multifamily Field Guide. … Read More
Businesses create personas to place the consumer at the center of decision-making. Customer personas work when designing products and services, yet do they still serve a purpose in marketing and sales? Marketing, the process of identifying, anticipating, and satisfying customers’ needs and wants… Read More
With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Bozzuto; Margaret… Read More
By Lavon Simpson
• Apartment Marketing, Multifamily News & Trends
If you’re puzzling over how to increase property tours and leases, your apartment website may be the missing piece. Sure, your multifamily team posts dazzling photos and highlights all of the amazing amenities, but does the website invoke any strong emotions or inspire prospects to take action? Or,… Read More
Seeing someone smile and laugh while sharing stories through virtual chats helps to keep the human connection alive during lockdown. As the multifamily apartment industry finds new ways to do business and connect with rental prospects, we wanted to check in to see how everyone is holding up. Read More
In the season opener of The Bridge, co-hosts Andy Medley and Muhammad Yasin sit down (a few weeks before the COVID-19 pandemic) with Matt Weirich, CEO and co-founder of Realync, and Jordan Easley, their Director of Operations. The pair at Realync, a multifamily video… Read More
To optimize the success of PPC advertising at each multifamily property in the Fore Property portfolio, Caroline Gould, V.P. of Marketing & Branding, starts with the data. Gould logs into Google Analytics daily to run reports, so she can closely monitor the performance of active PPC ad campaigns and the… Read More
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