Discover expert insights and tips to excel in the art of apartment leasing and secure more tenants in today’s competitive rental market.
Leasing teams are overwhelmed with high lead volumes and figuring out which leads to pursue and when. AI Leasing Assistants can save your team hours of time by taking some of the tedious and mundane tasks off their plate. The leasing team will be equipped with all the… Read More
Our EVP of Marketing, Muhammad Yasin, had a chance to hang out with Katrina Greene (CAM, Senior Regional Property Manager, and NALP Instructor) in a virtual chat on leasing agent training to find out why she views training as an ongoing process, not a one-time event. She had… Read More
For more consumers, texting has become the preferred method of communication. In today’s world of immediate satisfaction, texting often provides an instant response. Multifamily properties are starting to favor texting because of its effectiveness in reaching out to consumers quickly to answer their questions. Marketing research… Read More
While it’s a common belief in the multifamily industry that property websites don’t directly drive leads, many property management companies have transformed their websites into their No. 1 leasing tool by adding AI technology and marketing automation to the online mix. “We consider the property website as a primary leasing… Read More
Leasing consultants face busy days full of contacting interested prospects, scheduling and giving property tours, answering questions from potential renters, as well as assisting current residents. Their diverse job roles often include marketing, customer service and sales. Property managers who oversee local leasing offices for a multifamily property group spend… Read More
Creating a connected online consumer experience helps property managers capture valuable consumers in the apartment research phase, resulting in more tours and ultimately more renters. As digital marketing becomes more efficient, it’s important for apartment companies and leasing agencies to take a moment and ask what their website can… Read More
Is there anything worse than having to find a new apartment? Many renters will stay in places they don’t love just to avoid the massive change that comes with moving. This means that any multifamily property’s website needs to act as a top leasing agent and support a… Read More
If you can get consumers to interact on your website, you’re more likely to win a customer. The rules of consumer engagement may seem like common sense, but there are so many detractors today that end up driving these website visitors away.THE RULES OF ONLINE CONSUMER… Read More
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