Amber is a seasoned marketing professional with over 8 years of experience, currently leading digital marketing strategy at PERQ. She specializes in crafting impactful digital campaigns with a focus on demand generation, content marketing, and PPC. Amber is passionate about connecting with fellow marketing friends to collaborate and share insights. Outside of work, she stays active through her love for fitness, fostering dogs, and competing in fantasy football leagues. Amber lives in Connecticut with her dog and frequently gets to enjoy New Haven pizza.
When businesses want to reach customers without some type of intermediary, they turn to direct advertising. As opposed to other marketing pushes, direct advertising focuses on reaching consumers at the individual level (think email or direct mail campaigns). Direct ads can be extremely effective, but if you don’t know how… Read More
