Apartment Marketing Ideas
From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily below
Favorite blogs from the team
Peer Insights: Blending Automation and Human Touchpoints to Enhance the Rental Experience
Each month, we continue to host multifamily industry leaders in our "Sofa Seminar" series, gleaning from their experiences and success in multifamily marketing. In this month's seminar, we learned how two seasoned multifamily marketers are using AI to enhance the...
Peer Insights: Blending Automation and Human Touchpoints to Enhance the Rental Experience
Each month, we continue to host multifamily industry leaders in our "Sofa Seminar" series, gleaning from their experiences and success in multifamily marketing. In this month's seminar, we learned how two seasoned multifamily marketers are using AI to enhance the...
Multifamily Marketers Use Technology to Retain Workers, Increase Efficiencies
Between burnout and a desire for better work conditions, workers are fleeing the multifamily industry in alarming numbers. In recent weeks, the Financial Review reported stress levels and mental health issues have spurred up to 30% of property managers to resign in...
Peer Insights: How Multifamily Marketers Use Data to Woo Renters, Cultivate Advocates
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ's Sofa Seminar Series, we're joined by two of your peers in exploring how multifamily data can help you turn more leads into renters and...
What is Personalization and Why is it important in Multifamily?
The what and the why Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual. Just like you may tailor a gift for a friend, companies can tailor digital experiences or communications based...
Peer Insights: How Wood Residential Sways Gen Z Renters
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and priorities differ sharply from earlier generations. How do you sway these modern renters to click, interact, book a tour, and...
PERQ Renter Data Shows Which Resident Events Ideas Are Worth It
Recent reports show that Millennials have the lowest rate of homeownership when compared to the generations before them. When surveyed, 18% expressed that they believe they will be renting for their whole lives. This number has only continued to increase in the last...
Multifamily Marketing Best Practices
Stay up on the latest tips and advice to master multifamily marketing.
Multifamily Marketing Best Practices
Most Recent apartment marketing ideas
Peer Insights: Blending Automation and Human Touchpoints to Enhance the Rental Experience
Each month, we continue to host multifamily industry leaders in our "Sofa Seminar" series, gleaning from their experiences and success in multifamily marketing. In this month's seminar, we learned...
Multifamily Marketers Use Technology to Retain Workers, Increase Efficiencies
Between burnout and a desire for better work conditions, workers are fleeing the multifamily industry in alarming numbers. In recent weeks, the Financial Review reported stress levels and mental...
Peer Insights: How Multifamily Marketers Use Data to Woo Renters, Cultivate Advocates
Do you really know your renters and what moves them to choose one property over another? In the latest installment of PERQ's Sofa Seminar Series, we're joined by two of your peers in exploring how...
What is Personalization and Why is it important in Multifamily?
The what and the why Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual. Just like you may tailor a gift for a...
Peer Insights: How Wood Residential Sways Gen Z Renters
The fastest growing segment in the U.S. renter market, Gen Z renters now lead multifamily market trends — particularly as their habits and priorities differ sharply from earlier generations. How do...
PERQ Renter Data Shows Which Resident Events Ideas Are Worth It
Recent reports show that Millennials have the lowest rate of homeownership when compared to the generations before them. When surveyed, 18% expressed that they believe they will be renting for their...
The Exact Science of Cost Per Lead and Cost Per Lease
Multifamily PMCs often manage to a measurement of the cost per lead or the cost per lease. The average spend varies widely and is reportedly on the rise. Whether you manage one or both of...
Why Multifamily Needs Nurture
Managing multifamily leasing activity has never been more painful. While it’s commonly expressed in different ways, My leasing team is not following up on leads Leads are falling through the...
Multifamily Renter Trends Coming into 2022
Every year, PERQ releases the Multifamily Field Guide. The Multifamily Field Guide is a report filled with renter insights from national trends to going even further and breaking down the data by...