You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your website will most likely be the first impression they have of your community. When it comes to apartment marketing, the way your multifamily website design looks can turn your website into your own marketer. Here are 3 ideas to make your apartment website stand out from the crowd:
- Create a Blog
- Video Series
- Neighborhood/City Guide
Did you know businesses that have a blog see 67% more leads monthly than businesses that don’t? It’s true. Not only do they see more leads, but they also 55% more visitors than businesses without a blog. Most property management companies don’t have their own blog incorporated into their multifamily website design. This means that property management companies and multifamily websites are losing out on potential leads and increasing their online visibility.
Apartment blogs are great for other multifamily professionals as this is where people in this industry go for the newest trends, tips on how to increase their lead conversion numbers, and stay up to date on the newest technology. They’re also great for prospects and residents. It builds trust and makes your apartment seem like a reputable and credible source. Blogging needs to be incorporated into your multifamily digital marketing plan and strategy because it’s a simple and effective way to getting property management companies and multifamily websites ranked higher in organic searches.
When it comes to content for apartment marketing websites and for apartment website design in general, there is a lot that you can do and create. You can even ask residents to submit blog posts about what they think about their unit, a day in the life in your community, or anything that is relevant to apartment content. Testimonials are great, but a few blog posts written by residents are more authentic and will be a more candid conversation.
Content that should also be included in your multifamily digital marketing plan are videos. You can create videos all about apartment decorating, moving tips, daily life in the community, reviewing local businesses, and more. These videos don’t need to have a lot of production. A steady hand on the camera with good lighting is really all you need. Adding video elements to your apartment website design will make your multifamily websites more engaging to prospects and they’ll spend more time on your site.
Apartment videos are popular on YouTube and TikTok. Having your apartment in that category will boost your online reputation and make you stand out to prospects. These videos are more authentic and relatable than just a regular old pre-recorded tour of an empty or staged unit. You can do a video on small space decorating ideas or best ways to arrange your furniture for the best flow, etc. Apartment related videos on these platforms have billions of views collectively. While it’s dense and saturated, prospects are constantly craving for more apartment content. Your multifamily websites and multifamily website design need to be visible in these categories.
Apartment marketing includes marketing the neighborhood/city your apartment is located in too. Make your multifamily websites the hub of information for what is happening in the local community. List the businesses nearby and include a map that shows your property and the businesses around. This will help boost your property management companies and multifamily websites in local online searches and improve your SEO rankings as well.
This can even be incorporated into blog pieces that are neighborhood specific that are found on this page. If there’s a local festival that happens once a year, write up a blog post about what it’s like to attend and be sure to include pictures. If your property is close to a lot of nightlife, write up a piece on the best bars near you. Multifamily digital marketing needs to be more than just highlighting the property and units, it needs to include all aspects of what living at your community looks like. Renting has an emotional aspect to it as well and that can get lost in a lot of multifamily website designs. Creating pages and content that focus on life in your community is a great way to market to and appeal to the emotional side of renting.
There’s a lot of creativity in how you can do the marketing for apartment communities and property management companies. Rethinking the content on your multifamily websites is a good place to start.
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