5 min readPress Release: PERQ Develops Partnership Program with Website Providers in Home Furnishings Industry to Enhance Online Guided Shopping Experience for Consumers
Indianapolis, IN – January 23, 2018 – Website providers in the home furnishings industry now have the opportunity to partner with PERQ to offer their online guided shopping solution to customers.
The partner program, called the Enhanced Website Solution Partner Program, combines website provider’s expertise in website development with PERQ’s unique interactive experiences, such as quizzes and assessments, shopping tools, a welcome guide, appointment scheduler and more, to give retailers in the home furnishings industry the most engaging website to help increase in-store sales. Website providers not only can enhance the consumer experience online, but will be able to attribute more revenue coming from the website, too.
“A company can’t be an expert at everything, that’s why we’re leveraging these partnerships to make the biggest impact on the home furnishings industry,” says Scott Hill, executive chairman and co-founder of PERQ. “Website companies have done a tremendous job building a platform and optimizing it to showcase furniture and mattress inventory that brings in traffic. With our interactive online guided shopping solution, we take a website to a new level, helping consumers make a purchasing decision to increase their likelihood of visiting the showroom to finalize the sale.”
In January, four website development and digital marketing companies — Tailbase, Banner Marketing, Imagine Retailer, and Knorr Marketing — became the first partners with PERQ’s program, helping independent retailers in the home furnishings industry offer a truly interactive and personalized online experience that allows them to compete with big-name brands.
After getting some positive comments about PERQ from his customers that used the online guided software solution, Robert Lapointe, Tailbase CEO, says he reviewed the product and was impressed with the results.
“We like to have relationships with companies that have a great value-added product that doesn’t compete with us but can enhance the overall results our customers are looking for,” he says. “The PERQ product will help lead to conversions. It compliments what we offer. Anything we can do with PERQ that brings value, brings sales conversions and helps our customers distinguish themselves in the marketplace, while at the same time gives them a competitive edge, is something that we look at very favorably.”
David Lively and Flora Stopher, founding partners of Imagine Retailer, say their main goal is to help their furniture retailers grow top line sales and knew PERQ was the perfect solution. “We’ve been at this since 2010 and we really don’t often make a decision to partner with somebody,” Lively says. “If we see something that’s great, we typically develop it ourselves, but PERQ’s product is just complete.” Stopher adds that it’s easy to understand and easy to implement: “I like that PERQ has provable statistical data of increasing time on site, more customer interaction and most importantly the ROI for the retailers who use the service.”
With a goal to continually be innovative and forward thinking, Banner Marketing also chose to partner with PERQ’s online guided shopping solution. “At the end of the day, it’s our job to help retailers be successful, says Amber Roberts, Marketing and Creative Director of Banner Marketing. “I was impressed with how easy and seamless PERQ implemented onto a website and how successful a retailer’s website could become to drive results. With PERQ, we’ll be able to take our retailers’ online presence to the next level.”
Kurt Strasser, Account Executive of Knorr Marketing, says PERQ’s guided shopping experiences integrate well with the KnorrWeb™ Platform. “We are excited to partner with PERQ and our customers are already seeing great results,” Strasser says. “Adding PERQ to a website is like adding an online salesperson – without PERQ, it’s like having a customer walk into a store with no salesperson available to greet or assist them.”
With the partnerships, website providers not only can enhance the consumer experience online, but will be able to attribute more revenue coming from the website, too. “With our solution, our partners will now be able to attribute in-store sales to the website,” Hill says. “It will impact the industry in the future because retailers will become more comfortable investing in digital marketing based on real data. PERQ is excited to be working with our partners because our team of 25 developers can focus on enhancing our online guided shopping solution in new ways, our partners can continue to focus on improving their platforms and we both can help furniture retailers increase online engagement and in-store revenue. It’s a win for all of us.”
To learn more about the partnership program or receive a demo of the PERQ online guided shopping solution, visit PERQ and our new partners at the following booths at the Las Vegas Market, Jan. 28 to Feb. 1, 2018:
PERQ – Building B, RRC Suite 1050, Booth #41 in the HFA Retail Resource Center
Banner Marketing – Ashley Furniture Showroom
Imagine Retailer – Ashley Furniture Showroom and Coaster Fine Furniture Showroom
Tailbase – Coaster Fine Furniture Showroom
Knorr Marketing – Retailer Resource Center (RRC), Booth 5
PERQ (www.perq.com), an online guided shopping solution, increases leads and sales through a furniture retailer’s existing website with interactive experiences, such as assessments, shopping tools, a new customer welcome, an appointment scheduler and special offers. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States and Canada. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. Their technology was a 2017 Gold Stevie Award winner for lead generation software and a 2017 Ventana Research Digital Innovation Award Winner for Marketing Tools.
PERQ Media Contact
Melanie Webber, mWEBB Communications, firstname.lastname@example.org or 949-307-1723