Going Forward with Touring

2 min read

The multifamily world had to quickly adapt this past year. Property websites and on-site teams had to support the changing needs of prospects or they would be left behind. The main changes that happened to property websites are finding tools to make them more interactive and a good visual representation of what the community looks like, and they needed to support different touring options.


The options for touring have expanded into a mix of virtual and physical tours including:

  • In-Person
  • Self-Guided
  • Virtual/Pre-recorded Video
  • Live Video
  • Phone
  • Photos


The Tour


Many multifamily properties had to reevaluate their tech stack and began to invest in tools that would support scheduling with multiple tour options. Virtual touring tools started to get more attention and more traction. Interactive floorplans and an updated photo and video gallery also fell into the touring category. With prospects not always being able to see the unit in person, there are a lot of factors that a virtual or pre-recorded tour still left out. 


An interactive floorplan shows prospects where the unit is, what floor it’s on, and what view that specific unit will have. This fills in the gaps that virtual tours can create and gives the prospect more information about specific units. This means that they will be more informed about the unit they want when they reach out to someone in the leasing office. With the rise in virtual touring came the need to answer prospect questions in real-time on the site. 


AI in Multifamily


As quickly as virtual touring grew, so did the need for AI technology. On-site teams are in charge of answering the same questions from prospects over and over again, ensuring that leads are followed up and are being nurtured, and making sure current residents’ needs are being met. With AI technology, prospect questions can be answered 24/7 without slowing down on-site teams. 


Going forward, the multifamily world needs to keep a close eye on the technology they are and aren’t using before they realize they should’ve adapted sooner. The data from these tools gives your leasing team more insight to what specific prospects are looking for and keeps them engaged without having to slow down your on-site team.