Never before, in the history of computer technology, has the business world witnessed such a rapid evolution and widespread adoption of digital innovations as we’ve experienced since the COVID-19 pandemic began. With many majority of property management employees and prospects suddenly stuck at home for months at a time, multifamily companies scrambled to find ways to automate aspects of the touring and leasing process they once believed only a physical person could execute.
We’ve reached the dawn of digital transformation, as AI changes the way people perform their jobs and how prospects find an apartment or condo to rent. Looking towards the future, an AI Leasing Assistant promises to provide properties with an innovative, automated digital solution so they can keep up with both their competition and consumers’ ever-evolving buying behaviors.
PERQ’s byline in the North Virginia Apartment Association’s Monthly Newsletter (February 2021)