Elevate your apartment marketing game with proven strategies, creative ideas and expert insights to attract and retain tenants.
The last couple of years have been all about adapting, evolving, and finding new solutions when it comes to how we market apartment communities. While the world has gone digital for quite some time, it wasn’t until the pandemic that remote lifestyles became more normalized. Today’s generation of renters is… Read More
Today’s consumers have come to expect automation. They enjoy the convenience and instant gratification they can get from modern businesses. The ability to get answers 24/7 is important and now that consumers are familiar with interacting with technology, they don’t care if a robot is supplying them answers. When a… Read More
There was a time when touring an apartment had to be done in person and with a leasing specialist. There was no platform or way to have multiple tour types, schedule them, and make sure they were all effective and tailored experiences to the prospect. The more personalized a… Read More
We know that the majority of prospects start their apartment search journey on an ILS (Internet Listing Service) such as Apartments.com or Zillow or on other apartment marketing websites. It can be really hard to make your ILS listing all that much different from the other ones on there. You… Read More
You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your website will most likely be the first impression they have of your community. When it comes to apartment marketing, the way your multifamily website… Read More
Email fatigue. We have all experienced this once or twice in our lives. The state of being so burnt out on receiving emails that we simply ignore, delete or send unwanted emails to the spam folder. Since going digital back in early March, email fatigue is a problem… Read More
The option of in-unit laundry left other apartment features out to dry — cleaning up as the most in-demand apartment amenities that renters seek, with 3 out of 4 prospects preferring a unit with a washer and dryer, according to the 2019 PERQ Multifamily Field Guide. … Read More
Businesses create personas to place the consumer at the center of decision-making. Customer personas work when designing products and services, yet do they still serve a purpose in marketing and sales? Marketing, the process of identifying, anticipating, and satisfying customers’ needs and wants… Read More
With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Bozzuto; Margaret… Read More
By Amber Fugedi
• Apartment Marketing, Multifamily News & Trends
Andy Medley
CRO & Co-Founder
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