Elevate your apartment marketing game with proven strategies, creative ideas and expert insights to attract and retain tenants.
Recent reports show that Millennials have the lowest rate of homeownership when compared to the generations before them. When surveyed, 18% expressed that they believe they will be renting for their whole lives. This number has only continued to increase in the last few years. Today’s renters… Read More
Property management companies know that their apartment websites are one of their biggest assets when it comes to lead capture. A lot of multifamily websites look the exact same. Gallery photos of staged units and some property photos as well. Nothing about it is exciting or gives the prospect an… Read More
Leases all come to an end, and so the hunt for the next apartment begins. LocalIQ conducted a study of renters and found that 93% of respondents used an online search engine when looking for their next rental. 80% of respondents in the same study noted that… Read More
The last couple of years have been all about adapting, evolving, and finding new solutions when it comes to how we market apartment communities. While the world has gone digital for quite some time, it wasn’t until the pandemic that remote lifestyles became more normalized. Today’s generation of renters is… Read More
Today’s consumers have come to expect automation. They enjoy the convenience and instant gratification they can get from modern businesses. The ability to get answers 24/7 is important and now that consumers are familiar with interacting with technology, they don’t care if a robot is supplying them answers. When a… Read More
There was a time when touring an apartment had to be done in person and with a leasing specialist. There was no platform or way to have multiple tour types, schedule them, and make sure they were all effective and tailored experiences to the prospect. The more personalized a… Read More
We know that the majority of prospects start their apartment search journey on an ILS (Internet Listing Service) such as Apartments.com or Zillow or on other apartment marketing websites. It can be really hard to make your ILS listing all that much different from the other ones on there. You… Read More
You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your website will most likely be the first impression they have of your community. When it comes to apartment marketing, the way your multifamily website… Read More
Email fatigue. We have all experienced this once or twice in our lives. The state of being so burnt out on receiving emails that we simply ignore, delete or send unwanted emails to the spam folder. Since going digital back in early March, email fatigue is a problem… Read More
Andy Medley
CRO & Co-Founder
Get the tips and benchmarks you need to master multifamily marketing.
Subscribe to Blog
