18 Sep Creating the Best Furniture Retailer Website so it’s a Personal Shopping Assistant, not a Static Brochure4 min read
Wouldn’t it be nice to just twinkle your nose or snap your fingers and outfit every room in your home with the most stylish and comfortable furniture?
Most consumers know shopping for furniture will never be that easy, but creating the best furniture retailer website that acts like a personal shopping assistant can be as bewitching as Siri’s voice on your home automation system.
Just as Siri tracks and remembers your preferences, a home furnishings website with smart AI-driven software understands a customer’s individual shopping behavior and helps guide them on the buying journey. It also makes it simple and fun to find that perfect sofa, mattress or dining set for their home.
Searching through a home furnishings website that looks like a static brochure with a huge inventory list is just about as enjoyable as browsing the thick furniture catalogs of yesteryear. Use your website to create a more personalized experience that customers will remember.
So, how do we make online furniture shopping fun and memorable?
Today’s furniture shoppers want a quick and easy way to search online, and many home furnishings retailers seek an easy solution to give them what they want.
Artificial intelligence and interactive software make shopping online more intuitive by tracking a shopper’s internet cookies, remembering who they are, what they previously shopped for, and making suggestions on related items that might interest them, says furniture marketing expert Bill Napier.
“Our society has the attention span of a gnat!” says Napier, a former CMO for Ashley Furniture. To grab and keep the attention of online shoppers, he says home furnishings retailers need to follow the example of Amazon and other successful online retailers who make it really easy for shoppers to find what they’re looking for — otherwise they’re going to be left behind.
“Technology is a roadblock for us,” Napier says. The reluctance by many home furnishings retailers to adapt to today’s e-commerce landscape is contributing to the industry’s downfall. “To me, technology is the only thing that is going to save our industry. It’s going to cut costs, it’s going to improve conversions, and it’s going to improve time on site and store visits.”